SUCCESSFUL PROJECT SPONSORSHIP: A TIME-SAVER FOR THE BUSY EXECUTIVE

Book ID/图书代码： 07682015B83201

English Summary/英文概要： Project success is a business management responsibility and project management is more than the work of a project manager: the project sponsor plays a key role, whatever their job title. As the owner of the business case, the project sponsor or project executive has the responsibility for communicating the aims of the project, staying in touch with the changing environment and ultimately using their leadership skills to realize the benefits that the project has set out to achieve. The project sponsor gives strategic direction to the project manager and empowers them to deliver the agreed result. However, as a busy business manager, balancing the role of project executive with other management responsibilities, the project sponsor wants more control for less effort. The four proven principles in Successful Project Sponsorship help them to achieve precisely that.

This book leads the reader to success through the powerful and proven four principles of successful project sponsorship. These principles are all focused on giving strategic direction to projects effectively and efficiently. Instead of going into depth on project management theory and methodologies, this book answers the practical questions project sponsors have to tackle and provides targeted solutions to real-life issues, such as: How do I create a successful strategy? How do I keep a project under control when the requirements are changing? What can I do to keep the project on budget? How do I recognize a good project manager - and how do I deal with an out-of-control one? The final part of the book gives tried-and-tested practical guidance on how to improve project sponsorship knowledge within your organization.

Written clearly and concisely for the busy executive, in line with the PMI’s Lexicon of Project Management Terms and with special tips for Prince2 environments and agile projects, this highly practical guide is the essential toolkit all business managers need to make a success of their project sponsor role.

Chinese Summary/中文概要： 项目成功与否，其责任取决于商业管理，项目管理也并非仅是项目经理的工作：不论项目赞助方的头衔是什么，他们都扮演着一个非常关键的角色。作为商业企划的所有者，项目赞助人或者说项目执行人应该负责就整个计划需要达成的目标进行沟通交流，关注不断变化的环境，最终运用他们的领导力实现项目预期效益。项目投资人给项目经理下达战略指令，帮助他们传达并达成预期结果。然而，正如一名繁忙的商业经理需要平衡自己在项目执行与其他管理性事务之间的角色，项目投资人希望能用更少的精力投入换取更高的管控效果。

《成功项目赞助》的四大原则正是旨在帮助项目赞助方实现上述效果。本书通过强有力并且经过成功项目赞助案例实践证实的四条原则，引领读者通向成功。这些原则都集中在迅速有效地向不同项目提供策略性的指导。该书并没有深入探讨项目管理理论和方法，而是就项目赞助人必须处理的实际问题进行回答，同时提供针对现实问题的定制化解决方案，如：我该如何制定成功的战略？当要求不断变化时，我该如何让整个项目仍旧处于掌控之下？我该做什么以确保项目不超预算？我该如何鉴别项目经理是否优秀-遇到不好掌控的项目经理又该如何应对？本书的最后将就如何在你的组织内提升项目赞助相关知识提供切实可行并经过佐证的实际指导。

本书用简明扼要的文字，为繁忙的执行官们量身定制，参照国际专案管理协会（PMI）的项目管理专业术语，并从受控环境下的项目管理第二版中收入特别建议，如果商业管理者需要成功扮演好其项目赞助人角色，那么这本极具实用价值的指南将成为其‘必备工具包’。（DC）

Awards/获奖情况："An engaging read. It was not patronising but supportive; thought provoking and positively reactive. For those who admit that they might need to brush up on their project sponsorship skills it could be a little goldmine. Even project managers could benefit from seeing things from a slightly different perspective too." (Darren Ingram, Autamme.com)

"getAbstract recommends this semitechnical, highly detailed, comprehensive and professional primer as an excellent resource for anyone involved in project planning, management or sponsorship." (getAbstract, Inc.)

About the Author/作者介绍： 米切尔·凡·德·莫兰，MSc，是项目管理、变动管理和效益管理领域的一名咨询师和培训师。他曾做过项目赞助人、项目经理、管理培训师和咨询师，并曾拥有多年团队项目管理经验。他曾在荷兰、德国、比利时、英国及坦桑尼亚等地工作。现为Molen & Molen公司所有人之一并帮助组织机构达成专业项目管控目标。他曾为荷兰市场写有多部关于项目管理，商业案例管理和效益管理的畅销书。

Michiel van der Molen, MSc, is a consultant and trainer in project governance, change management and benefits management. He has held the roles of project sponsor, project manager, management trainer and consultant, and has managed teams of project managers for many years. He has worked in the Netherlands, Germany, Belgium, the United Kingdom and Tanzania. Currently co-owner of Molen & Molen, he helps organizations to achieve professional project governance. He has written several bestselling books for the Dutch market about project governance, business case management and benefits management.

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