CITIES AND THE CREATIVE CLASS
Book ID/图书代码： 12580005B00753
English Summary/英文概要： In the seven essays of Cities and the Creative Class - four of which have been previously published - Richard Florida outlines how certain cities succeed in attracting members of the "creative class." This class, roughly speaking, is composed of the millions of people who work in information-age economic sectors and in industries driven by innovation and talent. Cities that succeed, Florida argues, are those that are able to attract and retain creative class members. They don’t do this through the traditional strategies of tax incentives, suburban housing developments, and loose regulation, though - creative class members don’t care about that. Rather, they care about amenities and tolerance and are hence drawn to cities with thriving bohemias and large gay populations. It is no coincidence, Florida argues, that places like Austin and San Francisco are at the forefront of the new US economy - they play up their bohemian edge and their tolerance. Cities like Detroit, in contrast, won’t stand a chance unless they can become a magnet for the new class. To prove his point, Florida has amassed a wealth of data, including gay and bohemian indices for cities. He has found that there is a strong correlation between success in the new economy and the presence of these subcultures. In contrast to Florida’s earlier book, Cities and the Creative Class provides a more academic explanation of why this has occurred, focusing in particular on the economic geography of place. It also lays out what cities need to do to have a chance at success. The book’s structure is a logical progression, moving from a general political-economic theory of the creative class to a discussion of the components of success to, finally, places themselves. Florida closes the book with a prescriptive chapter on a specific place and the path it should follow - present day lower Manhattan.
Chinese Summary/中文概要： 繼二○○二年暢銷著作《創意新貴》後，理查‧佛羅里達再次提筆，描繪出某些城市如何成功吸引「創意階級」無數以創新和天賦在資訊時代經濟部門和產業中揮灑的人們。
理查‧佛羅里達認為這些城市的成功，皆因它們能吸引並留住創意階級的成員。它們不透過傳統減免賦稅的方式來達成吸引創意階級的目的；雖然住在郊區住宅區、管理鬆散，但創意階級壓根不在意這些細節。
相形之下，他們關心環境的適意與否、是否具有包容力，傾向選擇波西米亞式的生活、與很多同性戀者同在一區。
理查‧佛羅里達斷言，這不是巧合；像以開放性和波西米亞風格著稱的德克薩斯州首府奧斯汀和舊金山等地，就引領新經濟的發展，而相反地如底特律，除非很快成為廣納創意階級的磁石，否則將難逃失敗命運。
為了證明這一觀點，理查‧佛羅里達對發展中和衰退中的城市舉證歷歷，包括同性戀和波西米亞風格指數。
「總是充滿刺激、也總有深刻見解，佛羅里達回答許多因《創意新貴》引發的問題，並對創意、包容及舒適這三者在轉型地區中所扮演的角色，提出新的洞見。在全球化經濟中，每一個城市與區域，都必須重新改造自己，才能成功與人競爭，而佛羅里達正為這樣的過程，提供不可或缺的指引。」
Awards/获奖情况：
About the Author/作者介绍： Richard Florida is the Hirst Professor in George Mason University’s School of Public Policy and a non-resident Senior Fellow at the Brookings Institution. He lives in Washington DC.
Format:GALLEY
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)
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