EMERGING MARKETS: STRATEGIES FOR COMPETING IN THE GLOBAL VALUE CHAIN
Book ID/图书代码： 07682015B83353
English Summary/英文概要： The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies who can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation and cost reduction, and heightened awareness of risks and benefits.
Packed with in-depth case studies of multinationals from both sides of emerging markets, including Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA, Emerging Markets is essential reading for anyone wanting to understand the new competitive landscape and how to maximise their business opportunities there.
This book
« Demonstrates how companies can build their competitiveness by understanding the global value
chain in which they operate
« Offers lessons for US, Japanese and European multinational companies as well as emerging market
multinationals in how to understand the new business environment
« Explains how to position your company to succeed in emerging markets and in traditional markets,
and to take advantage of the benefits of both
« Includes case studies from renowned international companies from both sides of emerging markets
« Online Resources: Lecture slides of each chapter
Chinese Summary/中文概要： 国际市场由美国、西欧和日本公司所统治的传统认知如今已经不复存在。新兴的市场经济体，从黑马中国经济（制订了2020年超越美国国家收入的目标）到诸如墨西哥、南非和印度尼西亚等活力参与者，都在极速的改变着当前的竞争局势。那些能够成功打入这些国家新兴市场的公司，能够从开支减免和市场政策等方面获得回报与收益。企业如果能够理解它们在全球公司与消费者闭环-即全球价值链中的位置-它们就能够针对提升竞争力、更有效地进行资源配置和削减开支制订更优化的策略。
书中收入了大量具有深度的跨国研究案例，涉及新兴市场的方方面面，其中包括：埃森哲，沃尔玛，谷歌，耐克，诺华，中石油，巴西航空工业公司，塔塔集团，FEMSA等，如果你想要了解新兴的竞争局势，及如何在这片形势中最大化自己的商业机会，那么这本书无疑将是你的必读书目。（DC）
Awards/获奖情况：Table of Contents
1 Introduction
2 Why emerging markets are the
place to be
3 The time horizon
4 What is the challenge from
emerging markets?
5 Competing in emerging
markets
6 Competitive strategies of firms
in China: MNEs, SOEs and
private firms
7 Emerging market MNEs
competing in industrial
countries and globally
8 Innovation is key
9 Large, small, family-owned
and state-owned companies
from emerging markets
10 Conclusions
About the Author/作者介绍： 罗伯特•E•格罗斯教授是沙迦美国大学管理学院的院长，2012-2014年间，他曾担任国际商业学院院长。他曾于雷鸟、迈阿密大学、密歇根大学、西班牙企业学院（马德里，西班牙）及拉丁美洲的许多大学教授国际财务 MBA 课程，此外他还在全球教授高层管理课程。作者是南非标准银行高层管理课程的设计总监，参与成立了其全球领导人中心，向11000多名经理人及管理人提供领导管理培训。格罗斯还是一名一流的国际商业话题作家，他的新书《拉美公司竞争力如何？》曾于2007年由牛津大学出版社出版发行。
Professor Robert E. Grosse is Dean of the School of Business Administration at American University of Sharjah, and was 2012-2014 President of the Academy of International Business. He has taught international finance in the MBA programmes at Thunderbird, the University of Miami, the University of Michigan, the Instituto de Empresa (Madrid, Spain), and in many universities in Latin America, and he lectures on executive education programmes around the world. He was founding Director of Standard Bank Group’s (South Africa) executive education programme, the Global Leadership Centre, offering leadership development training to 11,000 managers and executives. He is a leading author on international business topics, and his latest book, Can Latin American Firms Compete? was published by Oxford University Press in 2007.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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