FASHION LOGISTICS: INSIGHTS INTO THE FASHION RETAIL SUPPLY CHAIN
Book ID/图书代码： 07682015B83355
English Summary/英文概要： Fashion Logistics examines the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry.
Fashion Logistics assesses the early growth and changes in the industry as well as the drivers of change in today’s market. Important forces are driving tremendous changes in the retail industry, particularly in supply chain networks and operations. Manufacturers therefore need to re-think their supply chains so that they are resilient enough to withstand shocks, agile enough to respond quickly to sudden change, flexible enough to customise products, and efficient enough to protect margins. John Fernie and David Grant assess these forces and changes, and how manufacturers should adapt their working practices accordingly.
Fashion Logistics integrates case studies of best practice that demonstrate successful fashion retail supply chains of leading companies such as Benetton, Burberry, Schuh and M&S. The book provides vital figures, tables and mini-cases in each chapter, a discussion question at the end of each mini-case, references and suggested readings. It also provides invaluable supplementary material, including teaching notes and Powerpoint slides.
Chinese Summary/中文概要： 《时尚物流》一书讲述了时尚行业内高收入的时尚零售和开支巨大的供应链管理背后的所遵循的原则和实际做法。
《时尚物流》不仅提及了时尚行业内的早期发展和变化，同时还涉及当今市场上推动转变背后的驱动力。尤其是在供应链网络和实际运作过程中，一些重要的势头正在零售行业内引发着巨大的变化。因此，生产商们需要重新考量他们的供应链，使其在承受冲击时能更快恢复，对于突发性的变化，也能够足够灵活的作出快速应对，进行产品调整时更为容易，最终更有效地保障利润。约翰•弗尼和大卫•格兰特将带领读者们走近这些影响力量和变化，告诉生产商们他们该如何对其工作方式进行相应的调整。
《时尚物流》整合了大量最为行之有效的案例研究，为读者们呈现了许多一流公司的成功时尚零售供应链，如贝纳通、巴宝莉、Schuh及M&S等。书中的每一章节还提供了非常重要的参考数据，表格以及微型案例，在每个微型案例的最后也会提出一个供探讨的问题，以及大量参考资料和推荐阅读。本书中还提供了像教学笔记和幻灯片等非常宝贵的补充材料。（DC）
Awards/获奖情况：
About the Author/作者介绍： 约翰•弗尼是赫瑞•瓦特大学零售市场专业研究的荣誉教授。他曾为无数与零售管理相关的教科书和报刊杂志等执笔供稿，其专业方向尤其集中在零售物流领域。作者还是国际期刊《零售与市场分配》的一名编辑。
大卫•B•格兰特是赫尔大学商学院物流专业的一名教授，同时兼任学院副院长。他共计出版有175余篇出版物，同时就职于诸多期刊杂志的编委会。他的商业经历包括在零售行业、企业金融、技术设计、金融与市场咨询及为加拿大和美国的客户组织研讨会等。
John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University. He has written and contributed to numerous textbooks and papers on retail management, especially in the field of retail logistics. He is editor of the International Journal of Retail and Distribution Management.
David B. Grant is Professor of Logistics at Hull University Business School and Associate Dean. He has over 175 publications and is on the editorial boards of numerous journals. Business experience includes retail, corporate banking, technical design, and financial and marketing consulting and seminar facilitation for clients in Canada and the United States.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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