BUILDING A CULTURE OF INNOVATION: A PRACTICAL FRAMEWORK FOR PLACING INNOVATION AT THE CORE OF YOUR BUSINESS
Book ID/图书代码： 07682015B83518
English Summary/英文概要： Being a truly innovative company is more than the dreaming up of new products and services by external consultants and internal taskforces. To stay one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business.
The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing your organization’s innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus, Cisco, Siemens, BrightMove Media, Waitrose and Feefo.
Supported with downloadable assessments and resources throughout, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy.
Chinese Summary/中文概要： 想要建立一个真正的创新公司不止靠外部咨询公司和内部特别任务组研发出的新型产品和服务。想要在竞争中领先一步需要你将创新精神植入进你的企业文化中，植入进每个员工做的每项工作中。将你的企业文化变成支持创新精神的，你就能更加灵活机动地应对市场变化和发展机会。《建立一种创新文化》将指导你在企业核心建立创新机制的实用框架。
这套创新文化改变框架将指导你稳步改变，内容包括评估组织的创新基础、引领一种能将创新植根于每个步骤的改变过程。书中还有已成功将重心转移到创新文化的企业的研究案例，其中包括保城集团、奎奈蒂克、章鱼软件、奇斯克公司、西门子公司、布鲁特穆弗媒体、威特罗斯公司和费弗公司。
《建立一种创新文化》一书中还附有可下载的评估和资料，这对企业领导者和正在谋图改变的团队来说都是必读的书籍。（XAT）
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About the Author/作者介绍： 克里斯•比斯维克是一位成功的企业家和执行总裁，在他的领导下建立了一个广受褒奖的设计团队。2008年他成立了“未来塑造者”一家致力于与执行总裁和资深团队就创新战略、领导和文化共同工作的创新咨询公司。克里斯还在亨利商学院、克兰菲尔德大学竞争创意设计中心和协同商学院教授创新学。
德瑞克•比夏普曾是法国安盛集团的客服总监，对在复杂多变的环境中如何领导团队、传递商业结果已经有超过20年的经验。德瑞克是文化咨询广告代理公司的联合成立人，并且是全球领先团队和执行总裁值得信任的咨询师。
乔•杰拉德是高盛集团公司的前人事总监、并且有16年应对全球管理变化的工作经验。乔擅长于在庞大多变的环境中与全球领先团队和执行总裁共同工作。他是文化咨询广告代理公司的联合成立人，并且是英国许多领先商学院的客座讲师，经常就高表现的领导力和企业文化发表演讲。
Cris Beswick spent over a decade as a successful entrepreneur & CEO building an award-winning design group. In 2008 he founded The Future Shapers, an innovation consultancy specializing in working with CEOs and senior teams on the strategy, leadership and culture required for innovation. Cris has also lectured on innovation at Henley Business School, Cranfield University’s Centre for Competitive Creative Design and Synergy Business School in Dubai.
Formerly head of customer service at AXA, Derek Bishop has over twenty years experience of leading people and delivering business results in high volume and complex environments. Derek is the co-founder of boutique agency Culture Consultancy and a trusted advisor to several CEOs and senior teams around the world.
Formerly head of HR for Goldman Sachs France and Switzerland and with 16 years experience working in change management across the globe, Jo Geraghty specializes in working with CEOs and leadership teams of global organizations operating in large, complex and regulated environments. A co-founder of boutique agency Culture Consultancy, Jo is also a speaker on high-performance leadership and organizational culture and a regular guest lecturer at several of the UK’s leading business schools.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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