NOW YOU SEE IT: HOW TECHNOLOGY AND BRAIN SCIENCE WILL TRANSFORM SCHOOLS AND BUSINESS FOR THE 21ST CENTURY

Book ID/图书代码： 09499015B84325

English Summary/英文概要： When Cathy Davidson and Duke University advocated giving free iPods to the freshman class in 2003, critics said the university was wasting their money. Yet when students in practically every discipline invented academic uses for the music players, sudden ly the idea could be seen in a new light—as an innovative way to turn learning on its head.

This radical experiment is at the heart of Davidson’s inspiring new book. Using cutting-edge research on the brain, she shows how “attention blindness” has produced one of our society’s greatest challenges: while we’ve all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas—from schools with curriculums built around video games to companies that train workers using virtual environments—will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Normal Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future.

Chinese Summary/中文概要： 2003年，当凯西•大卫森与杜克大学建议向大学新生免费提供ipod媒体播放器时，有评论家称学校此举不过是在浪费钱财。然而，当几乎所有专业的学生都想出了适用于这一媒体播放器的学术功能后，一夕之间人们对于这一想法本身似乎也有了新的认知----这一想法成为了一种激发学习的创新方式。

这一颠覆性的实验证实大卫森极具启发意义的新书的核心思想。她利用最前沿的大脑研究成果，展示了“注意力盲区”如何成为我们社会的最大挑战：尽管我们都知道数码时代带来的巨大改变，但我们当中的绝大多数人仍在上个世纪设计的学校和工作场所中“辛劳”。大卫森将向读者们介绍许多“预言家”，打开通往新的学习和工作方法的大门---从围绕电子游戏设置学校课程到公司训练员工使用虚拟环境。《如你所见》一书生动地融合了托马斯•费德里曼和诺曼•多奇，用一种令人耳目一新的积极观点，大胆拥抱人类彼此联结且充满合作的未来。（DC）

Awards/获奖情况：“继续马尔科姆•格拉德威尔未完成的话题，展示数字信息将如何改变我们的大脑。我们需要这本书。”

丹尼尔•勒威汀，纽约时报畅销书This Is Your Brain On Music作者

“Starts where Malcolm Gladwell leaves off, showing how digital information will change our brains. We need this book.”

Daniel Levitin, author of the New York Times bestseller This Is Your Brain On Music

About the Author/作者介绍： 凯西•N•大卫森是杜克大学数字知识新实验室联合主任，在那里她拥有两项卓著的学术成果。此外她还与莫奇拉一同参与指导了年度HASTAC/MacArthur Foundation数字媒体与学习大赛，2011年被奥巴马总统任命为National Council on the Humanitie一员，这一职位已获得议会认可。凯西经常就21世纪全球工作、学校及日常生活模式改革的相关话题发表演讲并提供咨询。在过去一年中，她多次在美国及海外小学、中学、大学、非营利性组织、评估与训练小组、企业及科技联盟等中发表重要演讲，并大量接受电视、广播及网络采访。更多信息请访问 www.nowyouseeit.net.

Cathy N. Davidson is co-director of the new Lab in Digital Knowledge at Duke University, where she holds two distinguished academic chairs. She also co-directs the annual HASTAC/MacArthur Foundation Digital Media and Learning Competitions, in partnership with Mozilla, and in 2011 was named by President Obama to the National Council on the Humanities, a position confirmed by the Senate. She is a frequent speaker and consultant on issues related transforming work, school, and everyday life for the global, interactive 21st century. In the past year, she has given dozens of keynote addresses and presentations in the U.S. and abroad at primary and secondary schools, universities, nonprofits, assessment and training groups, corporations, and technology campuses, and has been interviewed widely on television, radio, and on the Web. For more information, visit www.nowyouseeit.net.

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