《互联网+》(INTERNET +, THE NEW STRATEGY AND ROADMAP OF CHINA)

Book ID/图书代码： 00000215B84546

English Summary/英文概要： An interdisciplinary book, covering a range of economic, managing, political, social and cultural issues, providing insight into contemporary Chinese thinkers, practitioners and folk think tanks of the new strategic thinking. When the Internet encounters with economy, society and the industry, how will China, for the first time, make achievements, build future-oriented thinking frame, devise logic branches and sort out courses of action through independent observations and methodology? A vital decision which will influence China for the coming decade. Through the weathervane of investment, what new opportunities for cooperation will be there for China?

From the perspective of national strategy, this book analyses how “Internet+” delimits a new starting line, promotes innovation drive, activates each individual to innovate and becomes a key element of achieving national and regional competitive advantages. The book also points out that a national intellectual capital plan is necessary to be established timely, for “National intellectual capital is the core ability to connect the world.” >From this we may raise the question of whether China will take “Internet+” as the “new starting line” to achieve further development?

This book is based on “action”, depicting the path of action from the perspective of the country, the industries, the Internet industry, enterprises and individuals and observes and analyses the situation in a systematic, comprehensive and thorough way. It creatively summarizes “Internet+” into six characteristics: interdisciplinary integration, innovation promotion, structural remodeling, respect for human nature, open ecosystem and connection of all. It states clear that China’s New Normal has to survive out of trials and tribulations, to build and combine the four consensus and to adhere to the “Four Principles of Perseverance“ when forcing reform; it sorts the nine major strategic aims of the plan of “Internet + Action” and the Four Cardinal Principles, depicting 11 signposts for the road map of the “Internet + Action”; it also interprets the seven trends of the “Internet + financial “mode ; generalizes the six characteristics of connector business and draws up “Roadmap 1.0 for the Building of the Enterprises’ Connecting Power”. It is the experiment of knowledge and thought innovation, combined with both government and industries in a creative way, dominated by the industry, driven by the future and based on human nature. It regarded social value innovation as its goal and integrated interdisciplinary industrial community with academia. Also, it is an effective attempt of civil think tanks and government’s co-governance, industrial revolution and development transition.

Chinese Summary/中文概要： 一本跨界经济、管理、政治、社会、人文的书籍，一眼洞察当今中国思想界、实务界、民间智库的战略新思维。在互联网与经济、与社会、与产业上，中国怎样第一次用独立的观察与方法论建树，搭建面向未来的思考框架，构划逻辑脉络，梳理行动路线？一项将影响中国未来十年的重大决策，它会给中国经济乃至世界经济带来怎样的影响？本书指出“人”是最重要的连接要素，国家已开始降低颗粒度，来看待每一个细胞、分子、个体；中国是怎样开始认识到“人性的光辉是推动进步的首要力量”，准备怎样发掘人力资本价值，放大国家智力资本，让个体发光，让群体闪耀的？本书从国家战略的高度，解析“互联网+”如何划定新的起跑线，如何推进创新驱动，如何激活每一个个体与创造性，从而成为国家、区域间竞争及其优势确立的关键要素；并指出应适时建立国家智力资本计划，因为“国家智力资本是连接世界的核心能力”。而由此可以得出结论，中国要把互联网+作为“新起跑线”并实现进一步的跨越吗？

全书落脚“行动”，系统、全面、透彻地从国家、行业、互联网产业、企业乃至个体的角度洞察解构、描绘行动路径；创造性地将互联网+时代概括为六大特征：跨界融合，创新驱动，重塑结构，尊重人性，开放生态，连接一切；明确“新常态”要“过五关”，要凝聚融合“四大共识”，在倒逼改革上要保持“五个坚定不移”；梳理了互联网+行动计划的“九大战略目标”，行动的“四项基本原则”，刻画出互联网+行动路线图的“11个路标”；解读了“互联网+金融的七大趋势“；概况了连接器企业的六大特征，提出了企业“连接力塑造路线图1.0”。

总之，这是一次以产业为主导，以未来为驱动，以社会价值创新为目标，以人性为基点，产业界与学术界跨界融合，创造性地+政府、+行业的知识创新、思想创新实验，和民间智库协同国家治理创新、产业变革、发展转型的有效尝试。

Awards/获奖情况：学术支持

林永青：价值中国网创始人兼CEO，“价值中国智库丛书”主编,北京师范大学MBA中心客座研究员。

Academic Supporter

Alex Lin Yongqing: founder of ChinaValue, chief editor of Think Tank Series of ChinaValue, visiting researcher of MBA center, Beijing Normal University.

About the Author/作者介绍： 马化腾：腾讯主要创办人，董事会主席、执行董事兼首席执行官；“互联网+”的提出者、有建树实践者和积极推动者，推进“互联网+”成为国家战略的建议人；所创办的腾讯为香港上市公司，世界第二大互联网公司。

张晓峰：管理学博士，“互联网+百人会”发起人，价值中国会联席会长，《关键：智力资本与企业战略重构》一书作者，“价值中国智库丛书”主编，资深跨界咨询专家，清华大学、中国人民大学创业导师

Ma Huateng: main founder of Tencent, chairman of the board of directors, Executive Director and CEO, proposer, practitioner and active promoter of “Internet+”, proposer of turning “Internet+” into a national strategy. Currently Tencent, a Hong Kong listed company, has been known as the No.2 Internet company in the world.

Zhang Xiaofeng: Doctor of Management, founder of “Internet + Committee of 100”, joint president of China Value, author of the Key: Intellectual Capital and the Reconstruction of Enterprise Strategies, chief editor of Think Tank Series of ChinaValue, senior interdisciplinary consultant, entrepreneurship mentor of Tsinghua University and People’s University of China.

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