CONNECT: HOW COMPANIES SUCCEED BY ENGAGING RADICALLY WITH SOCIETY
Book ID/图书代码： 04300015B84653
English Summary/英文概要： The Sunday Times Top Ten Bestseller.
Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook’s Sheryl Sandberg and Goldman Sachs’ CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web.
Connect shows how companies and executives can enhance their performance by engaging radically with the world around them.
Chinese Summary/中文概要： 《星期日泰晤士报》十大畅销书
基于英国石油前首席执行官John Browne的经验，以及两名麦肯锡专家的剖析，《互联》分析、探索了大型企业与社会之间周而复始的裂缝，提供了一套实用的和解方法。这本及时、重要的著作以各位全球领导人访谈为特色，书中涉及了处于风口浪尖的几位著名人物，例如Goldman Sachs的首席执行官Lloyd Blankfein和万维网的创始人Tim Berners-Lee。
《互联》展示了企业和高级行政人员如何通过完全适应周围的世界从而加强其业绩。(LYR)
Awards/获奖情况：“这本大胆、及时的著作帮助我们重新定义我们思考企业的方式，为将来的蓝图奠定了基础。”(Arianna Huffington)
“世界正在不断发展，人类也在不断改变世界，世界比以往任何时候都更加需要企业生存与繁荣。作为起点，具有2000多年历史的反企业情绪应当得以谅解，并采取相应措施。差距需要缩小，不仅是有关观念的差距，还有关于现实的差距。 企业，并非社会，需要进一步发展。本书建议了应当进行哪些发展。”(Sir Martin Sorrell)
“这本书重新定义了三个难以令人信服的单词：企业社会责任。大多数时候，这几个词只是橱窗摆设或意识救赎。 John Browne 想把它们作为企业的核心——不仅因为这是正确的选择，也因为企业成功不可避免的与可持续发展联系在一起。”(Alan Rusbridger)
“《互联》提供了思考企业的全面的、不同的方式。非常典型 John Browne的风格”(Alastair Campbell)
"This bold and timely book helps us redefine the way we think about business and serves as a compelling blueprint for the future." (Arianna Huffington)
"More than ever before, the world, both developed and developing, is going to need its businesses to survive and prosper. As a start, the 2,000-year-old history of anti-business sentiment needs first to be understood and then acted upon. Gaps need to be closed; gaps not just of perception but of reality. And it will be businesses, not society, who will need to make the bigger moves. This intelligent, practical book suggests what those moves should be. Of immediate value, I believe that only three years from now it will be seen to have been a trail-blazer." (Sir Martin Sorrell)
"The mission statements of corporations often include shareholders, customers and employees, but as Browne shows, a commitment to society at-large has been largely absent. Rather than transparency and engagement, businesses have become more closed and isolated. Connect shows why and how business must radically change to thrive in the 21st century." (John Hennessy)
"This book redefines three discredited words: Corporate Social Responsibility. Far too often they exist as a bit of window dressing or conscience-salving. John Browne wants to put them at the centre of businesses – both because it’s right and because success in business is inextricably linked with sustainability. It’s all the more compelling because of Browne’s own years at the top in business." (Alan Rusbridger)
"Connect offers a radical and different way of thinking about business. Typically of John Browne, he has put together an inspiring call-to-arms to create the companies society deserves." (Alastair Campbell)
About the Author/作者介绍： Tommy Stadlen 是Polaroid的再创者，带领这个标志性媒体走向数字时代。他曾是麦肯锡顾问，具有丰富的全球企业与政府咨询经验。之前，他还为奥巴马总统工作过。
Tommy 定期担任英美媒体评论家，在《纽约时报》、《伦敦时报》、《独立报》等期刊上发表过文章。
Tommy 毕业于牛津大学，持有一级荣誉学位，并持有伦敦政治经济学院说硕士学位。
Tommy Stadlen is the re-founder of Polaroid, leading the iconic medium into the digital age. He is a former McKinsey consultant with global experience advising businesses and governments. He previously worked for President Obama and for former British Foreign Secretary David Miliband.
Tommy is a regular commentator for media in the US and UK. He has appeared in the New York Times, Times of London, The Independent, Prospect Magazine and New Statesman.
Tommy graduated with First Class honours from Oxford, and holds an MSc (Distinction) from the London School of Economics. He is a One Young World Ambassador.
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