THE PERSUADERS: THE HIDDEN INDUSTRY THAT WANTS TO CHANGE YOUR MIND

Book ID/图书代码： 12844015B84690

English Summary/英文概要： Almost every hour of every day, people will try to change your mind - and they don’t want you to notice, because none of it consists in giving you good reasons. You are nudged, anchored, and incentivised. Products are designed with the help of neuromarketing to appeal to unconscious minds; the taste of food is improved merely by brand association. Covert PR can start wars - the emotional testimony of fifteen year-old Nayirah which helped the case for the first Gulf War was assembled by PR firm Hill & Knowlton. Book covers adorned with favourable quotes are a powerful ’social proof’, whether the quotes are real or bogus. These hidden techniques for changing our minds are everywhere, once we know how to spot them. Philosopher James Garvey presents not just a requiem for rationality, but a call to think again about the way we think now. ’[Garvey has a] delicious style, often very funny, and a trick of ushering the reader right inside his thought experiments’ Guardian on James Garvey

Chinese Summary/中文概要： 几乎每一天每一时刻都有人想改变你的想法，但他们不会让你注意到，因为没有人能给你一个好理由。你被引诱、迷惑最终变得积极。产品的设计借助吸引无意识想法的神经营销；食物的味道仅仅通过品牌协会就能改进。隐蔽的公关可以引发战争，十五岁的娜依丽推动第一次海湾战争的令人动情的证词是希尔&诺尔顿公关公司一手包装的。书中包含的有力引导是一个强大的“社会证明”，无论是真实的还是假的。这些改变我们思想的隐藏技术无处不在，我们要立即知道如何去发现他们。哲学家杰姆斯•加维不仅提出了合理的安魂曲，还呼吁我们重新思考我们的思维方式。“加维有非常有趣的风格，和引导读者进入他的思想实验的技巧。“——卫报，杰姆斯•加维（LNL）

Awards/获奖情况：

About the Author/作者介绍： 杰姆斯•加维是伦敦大学学院的哲学博士。他是致力于促进自由的哲学探索的世界上最大的慈善机构，英国皇家哲学学会的秘书，以及“哲学家杂志”的编辑。

杰姆斯是《伟大的哲学家》和《哲学故事》（与杰瑞米•斯唐鲁姆合著），《二十部最伟大的哲学书》，以及《气候变化的伦理》的作者。他为“哲学思想”编辑了《连续的同伴》，以及一系列关于社会和政治哲学的著作《马上思考》的共同编辑。他的书被译成了九种语言。他为学术期刊撰写论文，以及评论文章和评论，主要为“卫报”和“时代高等教育”。

http://jamesgarveyactually.wordpress.com/

James Garvey has a PhD in philosophy from University College London. He is the secretary of the Royal Institute of Philosophy, the world’s largest charity devoted to the promotion of free philosophical inquiry, and editor of The Philosophers’ Magazine.

James is the author of The Great Philosophers and The Story of Philosophy (both with Jeremy Stangroom), The Twenty Greatest Philosophy Books, and The Ethics of Climate Change. He edited The Continuum Companion to the Philosophy of Mind and is co-editor of the Think Now series of books on social and political philosophy. His books have been translated into nine languages. He writes papers for academic journals, as well as opinion pieces and reviews, mainly for the Guardian and the Times Higher Education.

http://jamesgarveyactually.wordpress.com/

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Complex/Traditional Chinese/繁体中文：AVAILABLE

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