MANAGING CORPORATE DESIGN: BEST PRACTICES FOR IN-HOUSE GRAPHIC DESIGN DEPARTMENTS
Book ID/图书代码： 06840015B84801
English Summary/英文概要： Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.
Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers:
Developing a framework
Assessing the value you offer
Recognizing the business role of design
Communicating in a corporate language
Gaining and forming business relationships
Developing design briefs and approval
presentations
Managing and hiring staff
Incorporating creativity
Overcoming obstacles and moving forward!
These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.
Chinese Summary/中文概要： 在竞争激烈的环境下，企业正在越来越重视平面设计，将其视为一种企业核心战略能力。他们也因此对内部平面设计师提出了更高的要求。他们的新职能要求其为真实的企业压力提供切实的解决方案。本书为这些全新的挑战提出了非常实用的建议。
本书的主要读者群是正在寻求各种更加积极、便捷的方法提升团队核心竞争力的企业内部平面设计团队。全书内容涵盖：框架开发；价值评估；认识设计在企业中的角色；用企业语言进行交流；获得并建立商业关系；撰写设计简报；演示；管理并雇佣员工；融入创意；克服困难并奋勇向前！
这些新颖的策略和实用的工具将帮助设计团队更好地满足当前的企业需求。（LYR）
Awards/获奖情况：
About the Author/作者介绍： Peter L. Phillips，企业设计管理策略及规划方面的国际知名专家。拥有30多年企业高级设计经理的经验，担任众多500强企业的咨询师，演说家。著有多部组品，包括《完美设计简报（Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage）》（Allworth Press）等。现居住在马萨诸塞州马布尔黑德。
Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years’ experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.
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Complex/Traditional Chinese/繁体中文：AVAILABLE
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