WHAT DID JESUS DRIVE: CRISIS PR IN CARS, COMPUTERS AND CHRISTIANITY

Book ID/图书代码： 12580015B84822

English Summary/英文概要： Ever wonder what it would be like to work Public Relations for major companies? Imagine a thousand cameras flashing in your eyes through a forest of microphones, with everyone, millions of dollars and world-wide headlines riding on your every word as you try to navigate your company through crisis, time and time again. It’s not for the faint of heart... But it does make for one entertaining memoir! Welcome to the life of Jason Vines, the man who preserved the good name of Ford/Firestone, Jeep, General Motors, Nissan, Chevy, and other mega-companies throughout one catastrophe after the next. In Vines candid book, WHAT DID JESUS DRIVE, you’ll hear about all the trials, tribulations, hilarity, and heartbreak of being a master PR consultant straight from the man with the silver tongue himself! Outrageous as it is insightful, shocking as it is refreshing; What Did Jesus Drive will have you laughing yourself hoarse all the while teaching you how to keep your cool when IT hits the fan! This isn’t the PR class you took in Business School! No, this book is about a life in the public relations blast furnace of the automotive industry; being the only man on the front line. If you’re a company owner, CEO, PR professional, the lessons and stories in this book are INVALUABLE for you and everyone in your PR department! Even if you’re just somebody who enjoys a look into the wild ride in the corporate world, this book is for you.

Chinese Summary/中文概要： 为大公司做公关是一种怎样的体验？想象你面前有一千台相机和一片麦克风森林，所有人、巨额资金以及全世界的报纸头条都取决于你如何一次又一次地带领你的公司排除危机。心脏不好的人绝对干不了这个活。不过这样的经历确实能够催生一本有趣的回忆录。这就是本书作者Jason Vines的生活，他曾为福特/费尔斯通、吉普、通用、日产、雪佛兰以及其他多家巨型企业处理危机公关。本书中包括了成为一名公关顾问高手所需要面对的所有考验、磨难、快乐以及痛苦。这本书是离经叛道的，同时也是有见地的、令人震惊和耳目一新的。本书中的内容是商学院里学不到的，因为这是一个真正在第一线工作的人写成的。本书将适用于所有公司老板、CEO、职业公关以及所有从事相关工作的人，也适合给那些乐于了解大公司的读者。(LYR)

Awards/获奖情况：

About the Author/作者介绍： Jason Vines是一位独立的传播以及政府事务顾问，专长危机管理、声誉管理、品牌重建、新品推出以及汽车相关问题，曾长期为通用汽车提供顾问服务，涉及雪佛兰新电动车、美国政府剥离通用汽车股票、通用汽车在欧洲的业务复兴以及其他企业和产品问题等，包括最近因为点火开关问题而导致的召回难题等等。此外，他也为多个国家级项目提供公共政策咨询。

Jason Vines is an independent communications and government affairs consultant specializing in crisis management, reputation management, brand rehabilitation, product launch and automotive issues. Vines has counseled General Motors on issues surrounding the Chevy Volt, the U.S. Government divestiture of GM stock, the revival of GM’s European operations and other corporate and product issues, including the recent recall conundrum regarding the ignition switch issue. In addition, Vines has been involved with public policy issues regarding the electrification of the nation’s automobile fleet. He has also counseled a chemical client in reputational restoration, a major Native American tribe currently under attack by various agencies inside the federal U.S. Government and the U.S. auto dealers’ national association.

Format:照片

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

原文第一章内容：暂无

手稿：暂无

大纲：暂无