RESEARCH TO REVENUE: A PRACTICAL GUIDE TO UNIVERSITY START-UPS

Book ID/图书代码： 13014015B85632

English Summary/英文概要： University start-ups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products--a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups.

Chinese Summary/中文概要： 大学初创企业在世界上的商业和创业中是独一无二的，把在大学所学的研究变为可上市的产品是一个复杂的过程，需要将科学，技术，法律，业务和财务技能相结合才能成功。初创业有创造大学收入，提高教师招聘和保留，创造就业机会，为风险投资家和企业家创造投资机会的潜能。《收入研究》针对开始、了解和完成大学创业提出了首次全面的指导。通过系统地描述将学术研究转变为商业企业的过程，唐•罗斯和卡曼•帕特森给出了彻底的，面向过程的和实用的指南，不仅涵盖了最好的做法，还避免了常见的错误。他们详细叙述了有助于初创业成功的关键因素和组成部分，解释了是什么使大学初创如此独特，描绘了建设和完成它们的步骤，并描述了如何在大学里培养和维持初创企业。《收入研究》是为校园里的教师和工作人员，技术转移人员，大学管理人员和对大学结构不熟悉的风险投资商所写，它确保任何不熟悉技术化商业和创业的读者将了解该过程的基本知识，包括知识产权，筹款和商业模式。这本书对于大学初创业的成功形成和良好的管理运作来说，是非常宝贵的资源。(LNL)

Awards/获奖情况：精心设计、易懂，相当有趣，这本实用的入门书将引导大学发明家兼企业家从有想法到公司形成和筹集资金完成初创业。——马丁•肯尼，加利福尼亚大学，戴维斯

在《收入研究》中，罗斯和帕特森通过重点突出初创业方法，揭示了高校如何担保、保护和商业化知识产权。没有其他地方有这样一个关于大学初创业的全面的实践指南。——艾伦•戴维，技术推出亚利桑那州

使用适用的显示世界的例子，唐•罗斯和卡姆•帕特森阐明了从学术转为应用研究的技术。《收入研究》提供了整个企业的广阔视野，从最初的概念到成功退出。——米迦勒•金奇，圣路易华盛顿大学

Well-crafted, readable, and quite interesting, this practical primer will guide university inventor-entrepreneurs in navigating the start-up process from disclosure through firm formation and fund raising.--Martin Kenney, University of California, Davis

|In Research to Revenue, Rose and Patterson shed light on how universities secure, protect, and commercialize intellectual property, with a heavy emphasis on the start-up approach. Nowhere else is there such a comprehensive practical guide to university start-ups.--David Allen, Tech Launch Arizona

|Using applicable real-world examples, Don Rose and Cam Patterson elucidate the mechanics of transitioning from academic to applied research. Research to Revenue provides a broad view of the entire enterprise, from initial concepts through successful exits.--Michael Kinch, Washington University in St. Louis

About the Author/作者介绍： 唐•罗斯是卡罗莱纳启动中心的主任，美国北卡罗来纳大学教堂山分校的弗拉格勒商学院的兼职讲师。卡姆•帕特森是纽约长老会医院/ 威尔•康奈尔医学中心的高级副总裁兼首席运营官。

Don Rose is the director of Carolina Kickstart and an adjunct lecturer at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA. Cam Patterson is the senior vice president and chief operating officer at New York-Presbyterian Hospital/Weill Cornell Medical Center.

Format:HARDCOVER

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Complex/Traditional Chinese/繁体中文：AVAILABLE

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