BUSINESS BASICS FOR MUSICIANS: THE COMPLETE HANDBOOK FROM START TO SUCCESS
Book ID/图书代码： 05793015B85772
English Summary/英文概要： (Music Pro Guide Books & DVDs). There has never been a greater need for musicians to understand the music business than now, when emerging technologies make it possible for artists to act as their own record labels, and new contracts are structured to grab the biggest slice of an artist’s revenue pie. But in a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in a language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the layperson’s guide to the music industry. In a conversational tone and an easy-to-scan format, it simplifies five vital areas in which musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyright to record deals, managers, merchandising, and doing it yourself is covered. With interviews, anecdotes, and review quizzes, this must-have manual will help artists master business essentials quickly so they can get back to doing what they love best creating music.
Chinese Summary/中文概要： （音乐专业指南书籍和DVD）身处当今这个时代，音乐家们迫切地需要了解商业音乐这个产业。新兴科技的出现使艺术家们可以为自己的唱片代言，还有新的合同条款将瓜分艺术家们的收入蛋糕。但是在这个信息爆炸、瞬息万变的时代，艺术家们需要的是一位经验老道的音乐家可以用浅显易懂的语言给予他们可信的商业意见。而《给音乐家的商业概论》就是由一位专业音乐家写给其他音乐家的，它将带领作为外行的音乐家们走进商业领域。此书运用了对话的形式罗列出了五条音乐商业的成功之路：工作执行、业务关系、专业团队、交易和美元以及对未来的预测。《给音乐家的商业概论》的内容全面，从版权到唱片条款、经营、商业、以及个性都有所涉及。书中还包含了许多采访、轶事、复习测验还有指南来帮助艺术家们掌握必备的商业技巧，使他们在做最喜欢的事同时也能获得收益。（XAT）
Awards/获奖情况：博比又为音乐商业领域建立了一个路标。如果你是位正想了解音乐商业领域的音乐家，这本简单易懂的《给音乐家的商业概论》将带你了解最新的资料。
Once again, Bobby has created a roadmap for navigating the music business. This is the latest, most up to date resource out there. If you are an artist looking for an easy to read, thorough resource, buy this book. It’s the best of its kind published to date!
About the Author/作者介绍： 博比•博格（洛杉矶）之前是一位独立音乐人，曾和音乐领域的知名管理者、制作人等合作过。他在音乐家中心和加州大学洛杉矶分校教学，并在全球的知名院校演讲。博格是《音乐家手册》、《独立音乐人的音乐市场指南》的作者，并写过该领域的1000多篇论文，并成立了博比•博格咨询中心，以资助全球知名的新兴音乐人。详情请见个人网站：bobbyborg.com
BOBBY BORG (Los Angeles, CA) is a former major label, independent, and DIY artist who has worked with the most respected managers, producers, and A and R executives in the music industry. He teaches at Musicians Institute and UCLA Extension and speaks at prominent schools worldwide. Borg is the author of The Musician’s Handbook, Music Marketing for the DIY Musician, and over 1,000 articles, and the founder of Bobby Borg Consulting, where he assists rising music professionals globally. His website is bobbyborg.com
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Complex/Traditional Chinese/繁体中文：AVAILABLE
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