ROCK YOUR PRESENTATION: A NEW GUIDE TO SPEAKING WITH PASSION
Book ID/图书代码： 07980016B88341
English Summary/英文概要： Nearly all of us have to pitch or present our ideas, whether in a formal setting after lunch to a hundred jaded salespeople, in a lecture theatre or classroom, putting over our thoughts to a team of colleagues, or even selling a concept one-on-one to your boss.
In all these situations we can choose between delivering a message that sounds like muzak, or one that wakes the listener up. Most presentations and pitches could benefit from being ’rocked up’ - becoming more dynamic and memorable, in ways that arouse the passion of the audience. By applying the ideas in ROCK YOUR PRESENTATION you can deliver better, livelier and more emotionally engaging talks which leave audiences with the kind of high you get from being in a crowd at a great concert.
Barlow applies the rock’n’roll metaphor throughout the book, turning what, to many, is a stressful subject into an exciting and fun exercise you can’t wait to try out. So take the Van Halen approach to planning your presentation, deliver it like a hit song with a chorus and a bridge, play a few well-rehearsed power chords and set your audience ablaze.
Chinese Summary/中文概要： 几乎我们每个人都要推销或展现自己的想法，无论是在正式场合面向午饭后数百位疲惫的销售人员，还是在演讲厅或教室向我们的团队成员展示想法，甚至向老板单独售卖概念。
在这些情况下，我们可以选择让演讲听起来像背景音乐，或者令其唤醒听众。大多数的报告和演说都能从表现“震撼”的过程中受益——变得更加充满活力和令人难忘，以此激发观众的激情。通过运用《给你的演讲注入激情》中的想法，让你更好、更生动的传递思想，更富有感情地演讲，给观众留下那种你置身一场伟大音乐会的人群中的兴奋感受。
巴洛将摇滚乐隐喻贯穿全书，将对于许多人来说是很有压力的主题转变成令人兴奋和有趣的，你迫不及待要尝试的练习。所以采取范•海伦的方法来规划您的演讲，就像在唱一首能跟着哼唱的热门歌曲一样，就像演奏耳熟能详的强力和弦一样，让你的听众充满激情。(LNL)
Awards/获奖情况：
About the Author/作者介绍： 奈吉尔•巴洛很成功，几十年来给世界上许多著名公司带来了成千上万的演讲，苹果、达能、葛兰素史克、微软、惠普和沃达丰公司都是典型客户。他是“欧洲彼得斯公司”的创始董事，目前经营着自己的公司。最近，他成为了牛津大学演讲商学院的副研究员。
Nigel Barlow has made a successful living for several decades giving thousands of speeches to many of the world’s most famous companies: Apple, Danone, GSK, Microsoft, Hewlett Packard and Vodafone are typical clients. He was a founding director of the Tom Peters company in Europe, and currently runs his own company. Until recently he was also an Associate Fellow at Oxford University’s Saïd Business School.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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