INFINITE DISTRACTION
Book ID/图书代码： 10963016B88482
English Summary/英文概要： It is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose. But what if the problem is not that we are all synchronized to the same motions or moments, but rather dispersed into countless different emotional micro–experiences? What if the effect of so–called social media is to calibrate the interactive spectacle so that we never fully feel the same way as other potential allies at the same time? While one person is fuming about economic injustice or climate change denial, another is giggling at a cute cat video. And, two hours late, vice versa. The nebulous indignation which constitutes the very fuel of true social change can be redirected safely around the network, avoiding any dangerous surges of radical activity.
In this short and provocative book, Dominic Pettman examines the deliberate deployment of what he calls ‘hypermodulation,’ as a key strategy encoded into the contemporary media environment. His account challenges the various narratives that portray social media as a sinister space of synchronized attention, in which we are busily clicking ourselves to death. This critical reflection on the unprecedented power of the Internet requires us to rethink the potential for infinite distraction that our latest technologies now allow.
Chinese Summary/中文概要： 人们通常认为现代媒体正在不知不觉中同化我们的思想和行为。但其实问题并不在于我们被同步进行相同的行为或体验相同的时刻，而在于我们被分散进行无数不同的情绪微体验。而所谓社交媒体的效果其实在于标准化我们的互动场景。当一个人正在对经济不平等或否认气候变化愤愤不平的时候，另一个人正对着可爱猫咪的视频咯咯傻笑。而两小时后，两人可能正在进行相反的行为。通过网络，可能会导致真正社会变革的导火线被安全地进行了分散，由此避免了过激行为的发生危险。
在这本短小、挑衅的作品中，作者研究了这种被其称为“超级调制”的蓄意的部署，认为这是现代媒体环境中植入的关键策略代码。他的论述挑战了各种描述，即将社交媒体描述为同步大家注意力的邪恶空间，人们置身其中疯狂地点击直至死亡。本书对互联网前所未有的权力进行了批判性的思考，迫使我们重新审视最新科技所带来的各种无限干扰。（LYR）
Awards/获奖情况：“Web2.0环境下的社交媒体正在让我们注意力分散至死，但它们也吸引了我们所有的注意力。它们使我们得以彼此互换角色，但也将我们割裂成微小的团体，无法见面或互动。本书中，作者评估了这些古老的悖论，同时揭开这些悖论所留下的难题。”——Steven Shaviro，Wayne State大学
"The social media of ’Web 2.0’ distract us to death, yet they also demand and absorb all our attention. They make us all interchangeable with one another, yet they also divide us into tiny groups that never meet or interact. In Infinite Distraction, Dominic Pettman takes the measure of these odd paradoxes and cuts the Gordian knot of perplexity in which they leave us."
Steven Shaviro, Wayne State University
"Infinite Distraction offers a critical analysis that is itself attentive to the various nuances of how a new kind of selfhood is being synchronized in screen-based networking. this provocative text is written with flair; it functions as a necessary manual to understand the massive grey zone somewhere between the preprogrammed and the accidental."
Jussi Parikka, University of Southampton
About the Author/作者介绍： DOMINIC PETTMAN，自由研究、社会研究新学院主任，尤金•朗大学文化与媒体教授。他曾在墨尔本大学、日内瓦大学和阿姆斯特丹大学任职。写作或与他人合写了大量技术及社会方面的出版物。
DOMINIC PETTMAN is Chair of Liberal Studies, New School for Social Research, and Professor of Culture and Media, Eugene Lang College. He has held previous positions at the University of Melbourne, the University of Geneva, and the University of Amsterdam. He is the author or co-author of a large number of publications on technology and society.
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