EFFECTIVE HR COMMUNICATION: A FRAMEWORK FOR COMMUNICATING HR PROGRAMMES WITH IMPACT

Book ID/图书代码： 07682016B88961

English Summary/英文概要： In today’s competitive environment where we are doing everything we can to compete for talent, effective communication ensures we are showcasing our HR programmes in a way which will help us attract, retain and engage talent. Whether introducing new HR programmes or re-launching existing ones, communications help us deliver the key messages so that employees understand, appreciate and action them to meet our HR and business objectives. Effective HR Communication is a practical guide to develop and deliver effective communication campaigns, ensuring that teams have the knowledge, skills and tools to achieve the desired objectives.

Effective HR Communication introduces a six-step ’IMPACT’ model to explain and demonstrate the critical steps to be followed when developing a communications campaign. This includes steps such as understanding the communication needs and requirements of employees, developing the most robust objectives, selecting and developing the appropriate medium, planning a campaign in an effective manner, leveraging the support of business partners, developing effective communications content, and measuring the success of the campaign. Using a combination of theory, examples, tips and tools from leading experts, this book provides practical information which can easily be used to create effective and impactful communications. Case studies from leading organizations such as BT, LV=, Merlin Entertainments and Reward Gateway are included to further illustrate how communication has been done effectively.

Chinese Summary/中文概要： 在今日充满竞争的环境中，我们一直都在尽可能地获取更好的人才，而有效的沟通能够确保我们的人力资源计划得以完成，帮助我们得到人才。无论是引进新的HR计划或是重新应用已有的计划，沟通都能够帮助我们将关键信息传达给雇员，并帮助他们了解和应对我们所需要的商业计划。本书是一本实用指南，关于开展有效沟通、传达有用信息并确保团队拥有所需的知识、技能和工具来实现目标。

本书包括一个六步骤的“IMPACT”模型，能够解释和展现有效沟通时需要实行的关键步骤，例如理解沟通需求和潜在雇员的要求，开发有前途的目标，选择和开发合适的沟通媒体和计划，选择商务合作伙伴，开发有效的沟通途径以及衡量计划的成功与否。通过结合来自于专家的理论、实例、建议和工具，本书提供了能够轻松被运用的信息。书中的案例来自大企业机构，例如BT，LV，Merlin娱乐等等。（LYR）

Awards/获奖情况：很好地概述了沟通对于人力资源计划而言是何等重要。这是一个经常被忽略的部分，但在吸引和留住人才方面具有越来越大的重要性。Corey通过实用性强的例子和建议让理论变得生动形象。她还能够帮助读者衡量自己的沟通方式，确保最终能够有效地达成沟通目的。（Andy Brown博士，Engage首席执行官）

很少有人能够在沟通交流以及人力资源项目方面拥有比Debra更多的经验，她的书能够提供这一领域一切经验和知识。我们中很少有人对于如何和雇员以及股东沟通下过那么大的功夫，这使得大部分人力沟通计划最终成效甚微。本书将帮助你着实有效地开展沟通。（Duncan Brown，职业研究学院人力资源顾问负责人）

An excellent overview of why communications is such a vital part of HR programmes. This is such a neglected area at times but an increasingly vital one in the war for attracting and retaining talent. Corey uses practical examples and tips to bring the issues to life and demonstrate best-practice. She also helps to focus on the measurement of the communications you use to ensure you are not only effective but are achieving ROI. -Dr Andy Brown, CEO, Engage

Few people can have more experience in communicating HR/reward programmes effectively than Debra, and her book reveals all of that experience and knowledge. Few of us pay enough attention to communicating and involving staff and stakeholders, and that underpins the poor implementation of most HR/reward programmes. This book will help you deliver your HR/reward policies into practice.-Duncan Brown, Head of HR Consultancy, Institute for Employment Studies

Practical, informative and full of warmth and fun. Debra’s disarmingly honest accounts of her own experiences draw you in and connect you to the learning points.-Glenn Elliott, Founder and CEO, Reward Gateway

Whatever part of HR change you look at, the common factor is the need for planned, well thought-out and appropriate communication. This engaging book is a comprehensive guide to how to achieve this. -Michael Rose, Reward Strategy Consultant, Rewards Consulting Ltd

About the Author/作者介绍： Debra Corey是资深人力资源专员，拥有超过三十年的行业经验。她目前是Reward Gateway公司的薪酬绩效负责人，此前还在多家全球机构担任类似植物，包括PageGroup，Quintiles以及Gap等等。Debra设计和主持多个获奖的沟通训练营，目前通过WorldatWork教授交际课程。

Debra Corey is an experienced HR professional, with over 30 years of experience as a rewards practitioner. She is currently the group reward director at Reward Gateway, having held similar roles at global organizations such as PageGroup, Merlin Entertainments, Quintiles, Honeywell and Gap. Debra has developed and led a variety of award-winning communication campaigns, and currently teaches a communications course through WorldatWork.

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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