BUILDING EFFECTIVE VALUE CHAINS: VALUE AND ITS MANAGEMENT

Book ID/图书代码： 07682016B89172

English Summary/英文概要： The value chain describes the full range of activities that firms and workers do to bring a product from its conception to its end use and beyond. This includes activities such as design, production, marketing, distribution and support to the final consumer. Value chain activities can occur within or between firms, within a single geographical location or spread across wider areas, and can produce goods or services. The overall goal of the value chain is to create value that exceeds the cost of providing a product or service, thus generating a profit margin.

The concept of the value chain is at the early stages of a journey and many people still think conventionally. Building Effective Value Chains challenges this notion, helping people to think differently and to pursue the right goal in business.

Building Effective Value Chains gives practical, easily understood advice on enhancing the value chain, supported by case studies from both the public and private sector that illustrate how the methodology that can be applied to different value chains. The book also considers the commercial value of the value chain as well as the academic origins of the value chain. Author Tom McGuffog shares his knowledge and experience from working in Rowntree and Nestle, the UK Procurement Agency, the Defence Logistics Organisation, and NHS Purchasing and Supply. Taking a global perspective, the issues discussed in this book are applicable internationally.

Building Effective Value Chains includes executive summaries at the end of each chapter, useful online materials, and a comprehensive list of references.

Chinese Summary/中文概要： 价值链就是企业和员工从概念起始直到做成产品并最终投入运用的一系列活动的全部，其中包括了例如设计、生产、营销、运输和售后支持等等很多环节。价值链活动可能发生在企业内部，也可能发生在企业互相之间，或者发生在单一地方，或者在更广大的范围之内，也能生产出实物，或者产生服务。价值链的总目标是创造出比产品或者服务本身成本更大的价值，并由此衍生出新的利润空间。

价值链这一概念还属于起步阶段，很多人对此还存有怀疑。本书挑战了这种想法，帮助人们从不一样的角度看到问题，在商业活动中树立起正确的目标。

本书提供了在推进价值链方面实用、好懂的建议，还辅以来自公开和私有领域的多个实际案例来说明其中的应用方法。本书也将价值链的商业价值作为讨论的范畴，而不仅仅关注其学术根源。作者Tom McGuffog分享了他在Rowntree以及雀巢等大公司工作的经验和全球化的视角，书中的主题可谓在全球都有意义。

本书在每个章节的末尾给出了总结和有用的在线扩展材料等等。(LYR)

Awards/获奖情况：我和Tom讨论了很多年，要如何才能用最好的方法去开发和分享商业进程以及数据标准，从而使得消费者、供应商以及他们的竞争者们都能很好地去设计和运行现代化的供应链并给予消费者最大的性价比。最近，我们在讨论是价值的意义究竟是什么，如何更好地通过管理实现和创造价值。我相信这本书也会帮助你对于自己身边的价值链有全新的认识。（Iain Anderson爵士，联合利华战略技术部门前任主管）

我和Tom共事过多年，将现代化的供应链管理引进到了Rowntree和雀巢。实际的成果就是在客户服务、开发管理以及供应关系方面确实获得了可持续性。我们特别注重数据规范，并由此推动对于价值链有效的合作管理。我推荐这本书。（Peter Blackburn高级勋爵，Rowntree前总裁，雀巢法国、英国地区总裁）

"Tom and I have discussed over many years how best to develop shard business process and data standards whereby customers and supplies, including competitors, can best design and run modern supply chains to serve the customer more cost-effectively. Most recently we have debated what we should mean by Value and how best it can be realised through sound management. I trust this book will stimulate you to look afresh at your Value Chains." (Sir Iain Anderson, former Director of Unilever for Strategy and Technology)

"Tom and I worked together over many years to introduce modern supply chain management into Rowntree Mackintosh and Nestle. The practical results were substantial in terms of customer service, inventory management and supplier relationships. We place particular emphasis on sound data defined in such a way as to promote effective joint management of our value chain. I commend this book for your value chains." (Peter Blackburn CBE, former Chairman of Rowntree Mackintosh and Chief Executive of Nestle France, then Nestle UK. Sometime president of the Food and Drink Federation)

"Professor McGuffog, a leading authority on value chain management, provides a state of the art analysis of the subject. He looks at the problems it has experienced in the past, using specific examples, and how it can be utilised to improve performance in the future in the private, public, and charitable sectors of the economy and society. It is a must read for all managers." (Professor Lord Smith of Clifton)

"Tom and I have worked together over many years to develop effective management of value chains. Tom chaired the group at GS1 (formerly Article Number Association and e.centre) which developed the key standards and network for Electronic Data Interchange which have served business well for three decades. He has worked actively as a Fellow of the Chartered Institute of Logistics and Transport including chairing its Value Chain Forum. This book will be essential reading for all those concerned with Value and it’s management." (Jim Spittle, President of CILT, Chairman of GS1UK, former Group Supply Chain Director of Kingfisher, and Director of Tesco)

About the Author/作者介绍： Tom McGuffog曾任Rowntree和雀巢公司供应链、采购、物流、IT以及电子商务部分执行负责人。他还是英国国防采购机构、国防物流组织、国民保健体系采购和供应机构以及Simpler贸易机构的非执行董事。

Tom McGuffog was executive director in Rowntree and Nestle for Supply Chain, Purchasing, Logistics, IT and e-Business. He was also non-executive director of the UK Defence Procurement Agency, Defence Logistics Organisation, the NHS Purchasing and Supply Agency, and the Simpler Trade Procedures Organization.

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