THE 4G MOBILE REVOLUTION: CREATION, INNOVATION AND TRANSFORMATION AT EE
Book ID/图书代码： 07682016B89198
English Summary/英文概要： Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. They are however omnipresent and a key responsibility for today’s top management so it’s imperative that leaders are aware of the subtleties and influences at play when dealing with change. The 4G Mobile Revolution charts the ups and downs of an extremely complex and large change programme at EE, as told by its existing CEO, Olaf Swantee. This is the story of the highly successful transformation of one of the biggest companies in Telecoms and the subsequent lessons that can be learned for other businesses and industries. Olaf Swantee details the key principles that allowed him to successfully navigate the storm of change and enabled him to facilitate the company’s takeover by BT for an estimated value of 12.5 billion pounds. With a focus on practical leadership and management best practice, The 4G Mobile Revolution explores issues that include team selection and management, performance management, balancing innovation and regulation and the launch of a new global brand. This provides an inside peek into the practices of one of todays most inspirational leaders and is essential reading for any executive grappling with change.
Chinese Summary/中文概要： 改革计划总是较难执行，因而被视为难以实现。然而，改变无处不在，对于当今高层管理者而言，在处理改革时必须要意识到其微妙性与影响力。《4G移动革命》描绘了EE公司一个极其复杂而又庞大的改革计划的起起落落。这是一部关于电讯行业巨头成功转型及其后续可以借鉴的经验的故事。作者Olaf Swantee详细叙述了成功执行改革以及促进企业收购的关键原则。 凭借针对实用领导力和最佳管理实践的关注，《4G移动革命》探讨了包括团队选择与管理、业绩管理、平衡创新与规章制度以及推广新的全球品牌在内的各类问题。(LYR)
Awards/获奖情况：EE was one of biggest brand launches of the past five years. Olaf and Stuart, central characters in its success, narrate the story with aplomb. This is a candid and highly readable account of an ambitious project, offering valuable learnings for marketers, communicators and business leaders alike. The EE campaign exemplifies vision, rigorous focus and adept execution.--Danny Rogers - Editor in Chief, PR Week and author of ’Campaigns that Shook the World’
Many books could be written about how the mobile communications industry grew from a cottage industry making car phones for affluent businessmen to the most transformative technology since the invention of the micro-processor. ’The 4G Mobile Revolution’, is Olaf Swantee’s diary of how EE was formed from the merger of Orange and T-Mobile. Swantee has collaborated with another insider, ex-EE Director of Communications and Corporate Affairs Stuart Jackson, to produce a book that will find its natural home in business school classrooms and the Kindles and briefcases of thrusting young Turks eager to find out what management skills are required to make an effective CEO. Swantee gives the reader an enticing peek behind the curtain of the EE story - from clandestine war rooms in a London hotel planning the top secret merger to establishing the EE brand itself.--Ian White - Owner and Publisher, Mobile News
About the Author/作者介绍： Olaf Swantee 是EE公司的首席执行官，负责运营英国知名电信公司。在这之前，他是Orange执行委员会的成员，负责集团欧洲区事务，业务覆盖西班牙、比利时、瑞士及东欧等地的电讯。此外，他还负责运营公司的全球采购及供应链。加入Orange之前，Olaf在欧洲及美国从事IT行业，从业经验达17年。他还曾担任过欧洲及美国Compaq和数字设备公司的高级领导、销售和市场营销岗位。
Stuart Jackson 是一名企业公关专家，具有超过15年的从业经验。目前担任日产欧洲区公关部副总裁，曾在EE公司和Orange公司担任过高级职位。
Olaf Swantee is the Chief Executive Officer of EE, responsible for running the UK’s leading communications company. Prior to this, Olaf was a member of the Orange executive board, heading the Group’s Europe division, which covered a mobile & fixed, ?12.6B telecommunications business in Spain, Belgium, Switzerland, Eastern Europe, and the Dominican Republic. In addition, he ran the company’s purchasing and supply chain function worldwide. Before joining Orange, Olaf had 17 years’ experience in the IT industry in Europe and the United States, latterly serving as Hewlett-Packard’s EMEA SVP for enterprise sales and software. He also held senior leadership, sales and marketing positions with Compaq and Digital Equipment Corporation in Europe and the United States. He has worked at country, European and global levels.
Stuart Jackson is a corporate communications expert with over 15 years of experience in industry. He is currently vice-president of communications at Nissan Europe and has held senior roles beforehand with EE and Orange.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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