THE BOOMER’S ULTIMATE GUIDE TO SOCIAL MEDIA MARKETING: LEARN HOW TO NAVIGATE THE DIGITAL HIGHWAY
Book ID/图书代码： 11724016B91515
English Summary/英文概要： Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You’ll see that it’s fun to use social media to build your business when you have the right guide showing you the way.
This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium.
Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you’re ready to begin your journey.
Chinese Summary/中文概要： 你是婴儿潮一代的商业专业人士，他们在努力理解社交媒体吗?发现如何在理想的前景面前，增加客户的忠诚度，并利用社交媒体来发展你的业务。你会发现，当你有正确的指南向你展示你的方式时，使用社交媒体来建立你的业务是很有趣的。
这本书将向你展示:你应该使用哪六个社交媒体网站;说什么，怎么说，建立一个充满活力的社区，倾听你的倾诉;如何确定你的理想前景，并在社交媒体网站上找到它们;如何有效地创建和交付内容;如何制定一个社会媒体营销策略，包括一个个性化的营销行动计划;如何在旅途中获得乐趣，同时获得对媒体的掌控。
就像旅游指南一样，这本书让你对每个社交媒体目的地都有一个很好的概述，重要的内部建议可以让你的生活更愉快，并且建议你在适应新环境的时候让旅行变得更容易。最后，这本书还包括了如何在你准备好开始旅程的时候，如何在每个社交媒体目的地建立账户的详细说明。（WYL）
Awards/获奖情况：
About the Author/作者介绍： Kalynn Amadio(阿玛蒂尔）——“婴儿潮”的女孩——是一位作家、演讲家和工程师，帮助50岁以上的企业家，他们在技术上挣扎，感觉像数字恐龙。她亲自指导你跨越科技桥梁进入21世纪，这样你就可以建立一个蓬勃发展的商业和充满活力的生活。她是小型商业播客的本地市场营销的主持人，也是婴儿潮一代的终极指南播客，两者都在iTunes上。她是“内在企业家”的作者，这是吉尔•卢布林的信息的一章。她住在纽约州的怀特平原。
Kalynn Amadio – The Boomer Gal – is an author, speaker, and engineer, helping entrepreneurs over 50 who struggle with technology and feel like digital dinosaurs. She personally guides you across the technology bridge into the 21st century so you can build a thriving business and vibrant life. She is the host of ACT LOCAL Marketing for Small Business podcast and The Boomer’s Ultimate Guide Podcast, both on iTunes. She is the author of "The Inner Entrepreneur," a chapter in Messages that Matter by Jill Lublin. She lives in White Plains, NY.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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