THE PURPOSE EFFECT: BUILDING MEANING IN YOURSELF, YOUR ROLE AND YOUR ORGANIZATION

Book ID/图书代码： 11724016B91518

English Summary/英文概要： Pontefract combines years of experience and research on employee engagement, behavior and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role. If all three can come to fruition--if there is a positive interconnection between the three distinct definitions of purpose--the benefits should be felt by employees, teams, the organization, customers, and perhaps most importantly, society as a whole. We can refer to this balanced state as the "sweet spot." When one area is lacking or ignored the results range from disengagement, apathy, lack of growth and even bankruptcy.

The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mindset on a personal level, for the organization where they are employed and in their role at work, too.

A business leader that is committed to purpose will create purpose for the organization. An employee that feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success. An organization centered on purpose will benefit every stakeholder, from employees to society in general. This "sweet spot" of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract’s work.

Chinese Summary/中文概要： Pontefract拥有多年对于员工敬业程度、行为和文化的经验和研究，并建立起有关意义的三个关键领域：个人，组织和工作场所的作用。如果所有三个关键领域都能实现——三个不同的区间之间能够建立起有目的性的正向连接——那么从中带来的好处应该能够被员工、团队、组织和客户感觉到。也许最重要的是，能够让整个社会从中获益。我们可以将这个平衡状态看作是一个“理想点”。当其中某个区域被忽视，最终的结果可能是脱离接触、冷漠、缺乏增长甚至破产。

本书针对所有期望在个人层面达到更高目标的公司领导以及普通员工。作为商业领袖，拥有目的性的工作将为整个公司组织创建更多意义。作为员工，能够感受到个人的目标通过工作慢慢实现将是提升生产力和成功感的无价财富。一个围绕目的和意义的公司企业将为所有股东带来收益。如何达成这样的“理想点”就是本书的中心。(LYR)

Awards/获奖情况：本书能够帮助个人和领导将个人、职业和组织之间紧密连接。Dan Pontefract的一个很重要的观点就是我们不应该在办公室找到我们人生的核心价值（Adam Grant，沃顿商学院教授，纽约时报畅销书作者，著有《GIVE AND TAKE》以及《ORIGINALS》）

本书是一篇引人注目的论文，讨论了目的和意义如何能够推动个人价值的实现、并带来更加稳定、更有凝聚力和性能更高的组织。本书对于任何怀疑目的会对组织稳定性和性能造成影响的读者而言都是必读的书籍。（Paul Polman，联合利华行政总裁）

参与这一研究的很清楚：人们希望能够有目的地工作，不仅仅为了薪水而已。本书是所有希望能够找到和开发自己的生活意义的人的必读书，也是那些希望从自己的职业和生活中获得最大回报的人可以读一读的? Kevin Kruse，纽约时报畅销书作家，著有《Employee Engagement 2.0》）

"The Purpose Effect helps individuals and leaders connect the dots between the personal, professional, and organizational. Dan Pontefract makes a strong case that we shouldn’t check our core values in life at the office door."
Adam Grant
Wharton professor and New York Times bestselling author of GIVE AND TAKE and ORIGINALS

“A compelling thesis on how purpose can drive not only personal fulfilment but also lead to more stable, cohesive and higher performing organisations. The Purpose Effect is a must read for any who doubt the impact of purpose on organisational stability and performance.”
Paul Polman
Chief Executive Officer, Unilever

"Engagement research is clear: people want to work for a purpose, not just a paycheck. The Purpose Effect should be required reading for anyone who wants to find and develop meaning in their life, their role, and throughout their company. A great read for anyone who is looking to get the most from their career and life."
Kevin Kruse
New York Times bestselling author of Employee Engagement 2.0

"Dan Pontefract’s The Purpose Effect is a challenge to both the worker and the leader to find the winning trifecta – a combination of a personal sense of purpose, an organizational purpose and a role purpose."
Dee Ann Turner
Vice President, Chick-fil-A
Author of It’s My Pleasure

"Dan Pontefract raises the discussion of purpose to the next level using his three category model with the “sweet spot,” looking at it holistically and its impact on individuals, organizations, and society as a whole. This book is loaded with examples that take it from what might seem as a nice-to-have, to a must-have in order to maximize impact, engagement, and contribution."
Tony Bingham
President and CEO, Association for Talent Development

"As the sense of meaning in the corporate world continues to plummet, the shortage of clear and comprehensive thinking on solutions has become acute. Dan Pontefract rides to the rescue with The Purpose Effect, providing a well-argued and detailed framework for organizations and their people to find and maintain their purpose ’sweet spot.’"
Roger L. Martin
Author and Institute Director
Martin Prosperity Institute, Rotman School of Management

"Pontefract provides a powerful framework to make work deeply fulfilling and productive for the most valuable members of the workforce, those that are purpose-oriented." Aaron Hurst
Author of The Purpose Economy
CEO of Imperative

About the Author/作者介绍： Dan 是一家面向未来的咨询集团TELUS的首席规划师，帮助企业提升企业文化、领导力、宗旨、学习、工作作风和协作等等。他在领导力和社会协作技术空间是一个充满激情的领导者，拥有独特的技术风格，能够确保一个组织可以从传统文化转向为更健康的移动工作方式。他也是著名的演讲家和作家，已进行多次TED演讲，且经常为《福布斯》、《哈佛商业评论》等撰写文章，还出现在多本杂志的封面上。

他和妻子以及三个孩子住在加拿大维多利亚省。

他的Twitter：@dpontefract，个人网站：www.danpontefract.com

Dan is Chief Envisioner of TELUS Transformation Office, a future-of-work consulting group that helps organizations enhance corporate culture, leadership, purpose, learning, work styles and collaboration practices. He is a passionate leader in the leadership and social collaboration technology spaces and is uniquely skilled to ensure an organization can move from traditional cultures to healthier ways of working. A renowned speaker and author, Dan has presented at multiple TED events, writes for Forbes, Harvard Business Review and The Huffington Post and has appeared on the front covers of T+D Magazine and Chief Learning Officer Magazine.

He and his wife, Denise, live in Victoria, Canada with their three young children.

You can reach Dan on Twitter (@dpontefract) or at www.danpontefract.com.

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