THE LONG AND THE SHORT OF IT: HOW WE CAME TO MEASURE OUR WORLD

Book ID/图书代码： 09220016B91599

English Summary/英文概要： We’ve always measured the world around us, from how big things are, to how fast they go, how much they’re worth and practically everything in between. But who decided how we do it, and why?

The Long and the Short of It takes us back in time to discover the origins and evolution of a huge variety of different units of measurement. On the way it answers such questions as:

Why do we measure time in units of 60?
How do you determine the height of a mountain when sea level keeps changing?
Why did the length of a mile once depend on where you came from?
What’s the width of a horse’s backside got to do with NASA’s booster rockets?

Packed with fascinating stories, this is an intriguing guide to the many systems of measurement that make sense of our daily lives, from pounds and parsecs to bushels and barricades.

Chinese Summary/中文概要： 我们总是在衡量我们周围的世界，从事物的大小，到它们运行的速度，它们的价值，以及几乎所有介于两者之间的东西。但是是谁决定了我们该怎么做，为什么?

《长与短》带我们回到过去，去发现各种各样不同测量单位的起源和演变。在这个过程中，它回答了以下问题：

为什么我们要以60为单位测量时间?
当海平面不断变化时，你如何确定山的高度?
为什么一英里的长度曾经取决于你来自哪里?
马屁股的宽度和NASA的助推器有什么关系?
这本书充满了引人入胜的故事，从磅数和秒数到蒲式耳和路障，它为我们的日常生活提供了一套有趣的测量系统。（WYL)

Awards/获奖情况：销售亮点：
对我们每天使用的计量单位背后的故事进行了有趣的探索

回顾历史上世界各地测量系统的发展

从时间、距离和温度到金钱、数据和声音，所有东西的测量都要进行检验

主题

Sales Points
A fascinating exploration of the stories behind the units of measurement we use every day

Looks at the development of measuring systems around the world throughout history

Examines measurements of everything from time, distance and temperature, to money, data and sound

Keynote

We’ve always measured the world around us, from how big things are, to how fast they go, how much they’re worth and practically everything in between. But who decided how we do it, and why?

About the Author/作者介绍： 格雷姆•唐纳德著有多部关于历史、词汇含义和流行的被误解的书籍，其中包括《地球何时是平的》和《偶然的科学家》。他为许多报纸撰稿，并在《今日报》上开设了一个关于词源的专栏，已经有十多年的历史了。
Graeme Donald is the author of a number of books about history, the meaning of words and popular misconceptions, including When the Earth was Flat and The Accidental Scientist. He has written for many newspapers and had a column about word origins in the Today newspaper for over ten years.

Format:插图

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

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