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代理商:大苹果
页数:494
定价:0.00 美元
上传日期:2016-6-8 0:00:00

HANDBOOK ON THE ECONOMICS OF RETAILING AND DISTRIBUTION

Book ID/图书代码: 04289516B92105

English Summary/英文概要: This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet and consumer-to-consumer sales.The chapters address methodological issues, such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable and demand estimation with variable assortment. Policy issues explored include mergers, zoning and the regulation of buyer power, whilst other chapters address some of the recent exciting developments in technology, retail formats and data availability. The book goes on to study the changes in online retailing and "big data," and examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets and "big box" retail. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider’s perspective to specialists in operations research, data analytics, geography and sociology.

Chinese Summary/中文概要: 这本手册探索并批判性地审视了当前的经济学研究以及零售和分销领域关键问题的营销科学。它从公共政策讨论的丰富视角出发,阐述了跨国零售商对美国国际贸易格局的影响,以及零售业背景下的合并政策、互联网的兴起和消费者之间的销售行为。书中的一些章节讨论了方法学问题:如作为零售商之间进入竞争的预估;还探讨了政策问题:包括合并,分区和买方权力的监管。其它章节涉及一些最近在技术、零售方式和数据方面令人振奋的发展。除此之外书中还研究了在线零售业和实体零售业变化的“大数据”,以及特定零售行业的竞争,包括加油站、汽车经销商、超市和“仓储式商店”零售。这本最新的手册是经济学和市场营销学的学生和学者的重要参考资料,并给运筹学专家提供了局外人视角下的数据分析学、地理学和社会学。(WYL)

Awards/获奖情况:这是一本令人印象深刻的书,汇集了顶尖的研究人员关于零售和分销的经济学的观点。

内容丰富多彩:例如埃美在技术变革的关键方面,对前沿实证技术进行了讨论。信息技术将是一个伟大的资源,无论是在该领域的专家,研究人员还是想在这个领域工作的研究生,都将视这本书为珍宝。”——美国明尼苏达大学,托马斯•霍姆斯

“尽管零售业规模巨大,对美国很重要,然而在这本书出版之前,还没有零售和分销方面关于经济研究问题的指南。《零售和分销经济学手册》的发行版提供了经济和监管方面的明确概要以及与这一充满活力的部门有关的问题,并界定了该部门的边界。这是一个新兴领域的研究议程。”——美国耶鲁大学,朱迪丝•契瓦利埃

"进货,出售。随着技术进步,消费者搜索记录,大数据的信息整合,如果你有选择一个行业来展示现代经济学的力量和洞察力,那么零售和分销很可能就是你要做的行业。这本极好的书用理论、数据和计量经济学来检验这个迷人的行业的历史、抽象分析和案例研究。在这个领域的主流学者,带着我们纵观了从一世纪的自动售货机到现在全新的电子商务时代。这本书编辑得非常好、很权威而且可读性很强。”——英国伦敦帝国理工学院,乔纳森•哈斯克尔

’This is an impressive volume that brings together top researchers working on the economics of retailing and distribution. The content ranges from rich descriptive analyses of the key aspects of technical change driving the industry, to technical discussions of cutting edge empirical techniques. It will be a great resource, both for experts in the field, and researchers and graduate students thinking of working in the area.’ --- Thomas J. Holmes, University of Minnesota, US

’Despite the enormity of the retail sector and its importance to the US economy, prior to this book there was no guide to economic research issues in retailing and distribution. The Handbook on the Economics of Retailing and Distribution provides the definitive synopsis of economic and regulatory issues pertaining to this dynamic sector and defines the frontiers of the research agenda for this emergent field.’ --- Judith A. Chevalier, Yale University, US

’Entry and exit. Technical progress. Consumer search. Big data. If you had to choose just one sector to show the power and insight of modern economics, retail and distribution might well be it. This excellent volume merges theory, data, and econometrics to examine a fascinating industry, with a rich blend of history, abstract analysis, and case studies. Leading scholars in the field take us from first century vending machines to e-commerce in a well-edited, authoritative, and highly readable collection of survey articles.’ --- Jonathan Haskel, Imperial College London, UK

About the Author/作者介绍: 这本书由美国密苏里-哥伦比亚大学经济学系的埃美柯•巴斯克编辑。

Edited by Emek Basker, Department of Economics, University of Missouri-Columbia, US

Format:

Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文:AVAILABLE

Sales in other countries/其他国家销售情况:

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