BUILD TO PROSPER: SECRETS FOR SUSTAINED PROFITABILITY

Book ID/图书代码： 08859316B93030

English Summary/英文概要： Based on thirty-five years of experience helping business owners break patterns that have derailed their businesses from ’’tracks of profitability,’’ Cam McConnell discloses eight economic theories that have trapped value in an owner’s business and provides readers with a ten-step Business Modeling Methodology (BMM) for unlocking innovation. Build to Prosper uncovers the real values in ’’intellectual properties’’ that provide the leverage necessary to return a business back to prosperity. In this guide, business owners will learn how to develop and implement an action plan that returns businesses to sustainable pretax profits. McConnell’s Business Modeling Methodology dispels the economic theory of return on investment (ROI) as no longer relevant. Instead, he discloses that break-even theory and associated incremental margin contribution by increased sales volume is the cause of marginalized businesses. Build to Prosper reveals the key business secrets to attaining sustainable pretax profits to invest in future innovation.

Chinese Summary/中文概要： 本书作者有三十五年的从业经验，一直在帮助业主们打破常规，在商业活动中搭上“盈利之路”。Cam McConnell在本书中揭露了八条经济理论，总结了是什么让业主在商业活动中无法盈利，也给读者们提供了一个分成十个步骤的商业模式方法（BMM）来解锁他们的创新能力。本书揭露了“知识产权”背后的真正价值，也就是为企业提供一个调控的可能性从而回归到盈利之中。在本书的指导下，业主们将学习如何去开发和实施行动计划，让上也会动回归到长期稳定的盈利模式之中。McConnell’s Business Modeling的方法将使得所谓投资回报率成为空谈，他认为本书中提到的方法和向着未来的创新进行投资才是能够让企业保持稳定盈利的秘密。（LYR）

Awards/获奖情况：Cam的商业模式方法已经被证明确实能够帮助很多业主发现和调整他们业务中的知识产权，从而将自己的公司转变为更能盈利的企业。Cam教授很多人去发现和打破阻碍他们前进的常规，从而有更大的活力去发现自己的能力，转变商业模式，并用创新的方法重回盈利之路。他的真实生活经验能够帮助到企业家们，也能启发到更多的人。（Daniel S. Conway，FocalPoint Partners LLC执行主管）

这本书的出版时机在合适不过了。我的很多客户都很成功地经历了最近的经济低潮，但他们觉得自己非常辛苦地工作却很少甚至没有得到回报。其中的主要原因就是本书讨论的问题，也就是如何能够让这些公司回到它们应有的盈利之路上。我很高兴地看到有很多业主和管理团队一开始抵触书中提到的种种规则，继而开始接受它们而且最终从中获得了回报。我向所有公司的所有者和管理团队强烈推荐这本书，因为它能帮助你们提升业务中的盈利点，让你们的商业活动变得更加成功。我的一些客户甚至表示这本书是他们真正需要的生命线。（Greg Carasik，Marquette Business Credit执行副总裁）

’’Cam’s Business Modeling Methodology is a proven action plan for helping owners discover and leverage their businesses’ intellectual properties to transform their enterprise to increased profitability. Cam teaches owners to identify and break the patterns that hold them back and frees them to discover strengths, transform business models, and innovate their way to prosperity once again. His real life experiences of helping entrepreneurs are inspirational!’’ --Daniel S. Conway, Managing Director, FocalPoint Partners LLC

’’The timing of Build to Prosper could not be more relevant for business owners and management teams today. Many of my clients have successfully navigated the recent economic downturn but have found themselves working very hard for little or no return. The principles shared in this book have resulted in a number of my clients either stabilizing their business or returning the business to the profitability it deserves. I have had the great pleasure of watching owners and management teams move from resisting the principles in this book to embracing them and reaping the benefits. I highly recommend this book for business owners and their management teams looking to improve the profitability of their business and lenders who would like to help their clients be more successful. For a number of my clients, this book was the lifeline they needed and a way for me to preserve a profitable lending relationship.’’ --Greg Carasik, Executive Vice President, Director, Marquette Business Credit

About the Author/作者介绍： Cameron J. McConnell是Build to Prosper机构的创办者和首席创意官，这是McConnell集团旗下的分支，该咨询集团专长于帮助业主们获得可持续的盈利机会并再次用之激励创新。Cam首创了他的商业模式方法（BMM），这是一个分为十个步骤的商业计划工具，在过去35年来这个工具帮助无数业主们建立起自己的商业帝国。Cam本人的第一份工作在IBM，后来他成为了KPMG的CPA，也担任过包括首席执行官等职务，他在商场经验丰富且乐于助人。如今Cam的眼光仍旧独到。他希望能够为后世子孙留下一个更好的世界。他和妻子Ginny住在南加州。

Cameron J. McConnell is the Founder and Chief Innovation Officer of Build to Prosper, a division of the McConnell Group, LLC. MGLLC is a consulting firm that specializes in helping business owners earn sustained pretax profits that are reinvested in innovation. Cam has pioneered the Business Modeling Methodology (BMM), a ten-step business plan tool that for thirty-five years has proved consistently to help business owners build their business. From his first job with IBM through his work as a CPA for KPMG to serving as a CEO for a Purex Industries aeromotive subsidiary, Cam honed his business savvy and intensified his desire to help business owners. Today Cam’s vision remains to assist business owners to return to the ’’Prosperity Curve.’’ Then Cam hopes that we can provide a better earth to our children and to our children’s children. Cam and his wife Ginny live in Southern California. They have children, grandchildren, and great-grandchildren in the United States, England, and Nepal.

Format:电子手稿

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