NEURO DESIGN: NEUROMARKETING INSIGHTS TO BOOST ENGAGEMENT AND PROFITABILITY
Book ID/图书代码： 07682016B96756
English Summary/英文概要： Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
Chinese Summary/中文概要： 如今，各种规模的商家产生了大量创意平面媒体和内容，包括网站，展示活动，录像和社交媒体帖子等等。很多大公司，比如P&G、可口可乐、谷歌等等也开始使用神经科学研究和理论来优化他们的数字内容。本书就揭开这个新世界的面纱，通过神经营销学的设计理论来描述神经美学的发展，使读者能够将之融入到自己的网站开发中，从而促进盈利。（LYR）
Awards/获奖情况：了不起的书，而且很易读易懂，让神经设计学的世界不再那么神秘，能够让人类的创造力和神经科学获得一个平衡点。如果你觉得神经设计不过就是解构美的那种淡而无味的设计，那么你需要读一读这本书。书中还有更丰富的内容。Darren Bridger介绍了几乎所有与其相关的话题、关键的方法以及工具。我给这本书五颗星。（Jamie Croggon，SharkNinja设计总监，2017-01-05）
本书建立在科学的基础之上，Darren Bridger用特别实用的设计指导来帮助你真正走进消费者的大脑。这本书中有很多可行的战略和技术，是任何市场营销人员以及设计师都必读的书。（Roger Dooley，著有《Brainfluence》，2017-01-05）
"A super, easy-to-read book demystifying the world of neuro design, addressing the balance between the role of human creativity and that of neuroscience in modern design. If you think neuro design is about creating bland designs by deconstructing beauty, you need to read this book. It’s not about that at all. Darren Bridger introduces all the major themes, key methods and tools underlying the science in engaging, manageable chunks. Any book that explains the allure of memes has to get five stars from me." (Jamie Croggon, Design Director, SharkNinja 2017-01-05)
"With solid science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer’s brain. Neuro Design is packed with actionable strategies and techniques, and is a must-read for every marketer and designer." (Roger Dooley, author of Brainfluence 2017-01-05)
"A topic which should be of great importance to anyone in the business of retailing, advertising and marketing. Darren Bridger deals with complex topics in an engaging and practical manner, covering all aspects of the interplay between brain function and product design. Such an understanding is crucial for ensuring consumers stop and buy, rather than walking on by." (Dr David Lewis, Chairman of Mindlab International & Author of The Brain Sell 2017-01-05)
About the Author/作者介绍： Darren Bridger为设计师和营销人员提供咨询服务，尤其就如何使用和分析消费者潜意识中的思考和激励数据提供见解。他是消费神经科学领域的前沿学者之一，曾建立起最早涉足该领域的两家公司之一，后并入全世界最大的机构Nerofocus，也是该机构在美国之外的第二个员工。他目前是NeuroStrata的研究部门负责人。
Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers’ non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world’s largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
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