PEOPLE WITH PURPOSE: HOW GREAT LEADERS USE PURPOSE TO BUILD THRIVING ORGANIZATIONS
Book ID/图书代码： 07682016B97424
English Summary/英文概要： This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance. Leaders who communicate a defined mission, alongside clear and genuine values, allow their employees to feel a sense of purpose in their roles and embody their company’s vision. This inspires engagement, loyalty and higher performance. People with Purpose brings together a wide range of compelling research into how having a clearly defined purpose as part of business strategy is a vital element in business success, longevity and inspired teams.
People with Purpose shows leaders how to create a valuable framework that integrates purpose, values and goals on a single page in order to articulate their organization’s unique vision to employees and stakeholders. Kevin Murray interviews top CEOs who have used purpose to transform performance, motivate their people, develop organizational resilience and deliver results - often from the very edge of disaster. These leaders share how they have articulated their purpose, their values and their goals. People with Purpose also looks at the work of neuroscientists, brings together the evidence from around the world that proves purpose powers performance, and shows why purpose matters more in a digitally connected and transparent world. More than 30 case studies are explored from exclusive interviews with leaders from a range of organizations, including Odeon and UCI Cinemas, Healthcare at Home, Yodel, Monarch Airlines, Moss Bros and Virgin Atlantic.
Chinese Summary/中文概要： 本书讲述了伟大的领导者如何将目的成为组织跳动的心脏，并将这份力量使用到促进绩效上。作为领导者，能够传达明确的使命、清晰和真实的价值观，允许他们的员工感受到自己所承担的目的并将之体现在公司的愿景之中是非常必要的。这一过程能够激发参与、忠诚和更高程度的表现。本书大量收集了令人信服的研究成果，包括如何明确定义目标并将之作为商业战略的一部分，这是企业获得成功、得以长期存在和组成一支灵感团队的关键要素。
本书展示了领导者要如何创建一个有价值的框架，将目标、价值观和小的目标集成在一个页面上，以将组织的独特愿景表述给员工和股东知晓。Kevin Murray采访了那些利用目的来在危难境地中改变绩效、激励员工、发展组织灵活度并卓有成效的顶尖领导人。这些领导者们分享了他们如何阐明目的、价值观和设定目标的经验。本书还关注神经科学家的工作，汇集来自世界各地的证据证明目的能够推动表现，并显示为什么目的在如今这个通过各种数字技术相连接的透明世界中为何愈发地重要了。书中有三十多个案例研究，来源于独家采访一系列大机构的领导人，其中包括Odeon and UCI院线、Yodel、维珍大西洋航空等等。（LYR）
Awards/获奖情况：这是畅销书《The Language of Leaders》作者的又一本伟大作品。本书将研究和实践领域中有关目的、领导力、参与和表现等等方面最重要的那些内容集合在一起，能够帮助读者把握住全英国促进生产力的好机会、书中对于价值观有深刻的体悟，尤其是目的的价值和创办一个成功企业必不可少的启发式领导的重要性。Kevin再次提醒我们大胆提出目标所能够带来巨大力量和吸引力。这是一本充满了重要思想、例证和实用建议的好书。这是一本在21世纪作何做一个成功领导者的教材，阅读的过程也是十分有趣的。（Paul Drechsler，获英帝国高级勋位，英国工业协会主席）
Kevin Murray的新书正是市场需要的。在这个不确定的时代，作为林到这最重要的就是找到自己的那颗“北极星”然后带领手下的人们一起向这个方向努力。本书告诉你如何才能做到这一点，这是一本必读的书籍。（Anne Francke，特许管理学院执行总监）
"Another great book by the author of the bestselling The Language of Leaders. This book brings together the ’best of the best’ when it comes to research and best practice on purpose, leadership, engagement and performance. It is exactly the right book to read to seize the huge opportunity for productivity improvement across the UK. It is a masterpiece on values, the value of purpose and the importance of inspirational leadership in creating successful enterprise. Kevin offers a reminder of the immense power of audacious goals and the huge attraction of thriving over survival. A book full of great ideas, great examples and practical advice, this is a textbook on how to succeed as a leader in the 21st century and is fun to read." (Paul Drechsler, CBE, President of the Confederation of British Industry)
"Kevin Murray’s new book is needed now more than ever. In uncertain times the best way for leaders to navigate is to find their own ’North Star’ and help their people to do the same. People with Purpose shows you how to do just that. A must read." (Anne Francke, Chief Executive of the Chartered Management Institute)
"I have never been a great reader of books on management as I’ve always found them heavy on theory and short on real world experience. To thrive today you need people with purpose. This book shows you how effective leaders develop people with purpose. It’s not a book of theory... it’s a book of practice from the mouths of leaders who have done it. It’s a practical guide to leadership and empowerment from people who have done it. It’s a book I wish I could have read 30 years ago." (Lord Stuart Rose, Chairman of Ocado)
About the Author/作者介绍： Kevin Murray专长于宣传战略，口碑管理以及领导力培训。他拥有传播行业将近四十年的经验，期间曾担任过英国航空的宣传总监，也担任过英国原子能机构的企业事务总管等等。他著有《The Language of Leaders》和《Communicate to Inspire》，两书分别于2013和2014年出版，在全球被译成多种语言。
Kevin Murray specializes in strategic communications, reputation management and leadership coaching. He has almost 40 years’ experience in communications, including appointments as Director of Communications of British Airways, Director of Corporate Affairs at the UK Atomic Energy Authority, and Chairman of the Public Relations Division of Chime Group, the global sport, entertainment and communications company. He is also author of The Language of Leaders and Communicate to Inspire, both shortlisted for the CMI Management Book of the Year Awards in 2013 and 2014 respectively, and published in multiple languages around the world.
Format:电子手稿
Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD(非我们代理）
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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