MBA IN A DAY 2.0: WHAT YOU WOULD LEARN AT TOP-TIER BUSINESS SCHOOLS (IF YOU ONLY HAD THE TIME!)
Book ID/图书代码： 07633017B98274
English Summary/英文概要： Who has the time or money for an MBA? You have a job, a professional practice, or a business to start or grow.
Business skills, however, are essential for success whether you’re a doctor, lawyer, engineer, working in a non-profit organization or building your own business. Understanding basic concepts of economics, marketing, management, leadership, finance, and accounting will be the fuel for your drive and passion to succeed.
MBA in a DAY 2.0 tackles business fundamentals in a simple and engaging manner. Professor Steven Stralser, PhD, makes it easy to grasp the basics of business: how to manage people, how to manage money, how to manage markets, and how to manage business systems. These four areas of exploration will deepen your understanding of how the business world works.
Not everyone has time to take a class, but if you learn just one new concept every time you open this book, you’ll be well on your way to build your own MBA!
Chinese Summary/中文概要： 谁有时间和钱去上MBA课程呢？你有工作，有专业操作，或者有个公司正整装待发。
然而无论你是医生、律师、工程师、在非营利性机构工作或者自己做生意，商业技巧都是你成功路上必不可少的技能。理解有关经济学、市场营销、管理学、领导力、金融和会计等等的基础知识则能够帮助你更容易取得成功。
本书就简单而轻松地帮助你解决这些商业的基本问题。Steven Stralser教授让掌握商业基础知识变得如此轻松：如何管理人，如何管理钱，如何管理市场，如何管理商业体系。有了这四个领域的知识，你将对于商业世界如何运转有更深刻的认识。
不是每个人都有时间去上课，但如果你每次打开这本书都能学到一个新的概念，那么你正在学完你所需要的MBA的路上。（LYR）
Awards/获奖情况：A CLASSIC BUSINESS BOOK BESTSELLER UPDATED & REVISED FOR A VERY DIFFERENT WORLD
About the Author/作者介绍： Steven Stralser博士拥有多年在顶级商学院授课的经验。他毕业于亚利桑那大学，拥有市场营销学位和亚利桑那州立大学的MBA学位。Stralser在密歇根大学授课期间，还取得了该校的市场营销和市场营销侧策略的博士学位。
Stralser是富布莱特资深学者，他在布达佩斯大学经济科学学院教授市场营销管理，在Miskolc大学教授经济科学，还是Thunderbird全区管理学校的名誉教授。他因在教学方面的突出贡献而享受亚利桑那大学荣誉，在伦敦、巴黎以及布鲁塞尔都参加MBA研讨班的教学工作。
Stralser和他的妻子Rosemary目前享受和孙辈共处的时光。在课堂教学和写作之外，Stralser还喜欢打冰球和驾驶1951年的古董车兜风。
Steven Stralser, PhD, has years of experience teaching at top-tier graduate business schools. He graduated from the University of Arizona with a degree in marketing and received an MBA from Arizona State University. Stralser earned a PhD at the University of Michigan while teaching marketing and marketing strategy.
Stralser is a Fulbright Senior Scholar. He taught marketing management at the Budapest University of Economic Sciences and the University of Miskolc and is a professor emeritus at the Thunderbird School of Global Management. He received the Bobcat Senior Honorary Faculty Award from the University of Arizona for his work in education and has led MBA seminars in London, Paris, and Brussels.
Stralser and his wife Rosemary enjoy time with their grandchildren. When not in the classroom or writing about business, Stralser plays left defenseman for his ice hockey team and spends as much time just driving around in his vintage 1951 Riley 2.5L RMB Saloon.
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD
Complex/Traditional Chinese/繁体中文：AVAILABLE
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