VALUES: HOW TO BRING VALUES TO LIFE IN YOUR BUSINESS

Book ID/图书代码： 08859317B98385

English Summary/英文概要： What matters to us? One way of answering that question is through the lens of values, which have a powerful influence on our attitudes and behaviours. Yet it can be difficult for businesses to realize the true potential of values, which is to engage staff, customers and suppliers in an emotional way that touches on their own core motivations. Drawing on a range of case studies worldwide, including "profit with purpose" businesses such as co-operatives, this short guide reveals how to make a success of values. By unpacking what we mean by values and ethics, and setting out a series of practical approaches, Ed Mayo presents how values can become a natural part of commercial life. This book identifies both the pitfalls and the potential of bringing values into the heart of an organization, from a bank that responds to an ethical crisis to a fast-growing worker co-operative founded on the values of equality. The values that guide your business are not necessarily the ones that are written down, or that you would expect. There is no one right or wrong set of values, but there is power and potential in making the most of the values that are right for the business you are in. By reading Values: How to Bring Values to Life in Your Business, you will find out more about the business that you are, and the business that you could be.

Chinese Summary/中文概要： 我们究竟在意些什么？一种回答这个问题的方式就是价值观，这对于我们的态度和行为有很大的影响力。但对于商业活动来说，意识到价值观的真正潜力是很困难的，需要员工、顾客和供应商的共同参与，是一个触及他们动力核心的情感过程。本书收集了来自世界各地的案例分析，包括合作经营这种“有目的的获益”，试图揭示如何成功地创造价值。通过先解释什么是我们眼中的价值观和道德，然后设计一系列可行的方式，Ed Mayo展现了价值能够成为商业活动中一个非常自然的部分。本书通过各种案例，比如银行如何应对道德危机，快速成长的合作员工如何在平等中发现价值等等，展现了将价值观视为一个机构组织核心的利与弊。指导商务活动的价值观不一定必须被写下来或者如你所预期。对于某一个价值观，我们不能说它是对或者错的，但我们能够探索这样的价值观是否适应你所经营的业务，而且是否能够创造出最大化的价值。通过阅读本书，你将对于自己所在行业有更深的了解，也对于自己能够创造的前景有更新的认识。（LYR）

Awards/获奖情况：这是一本无与伦比的指南书籍，帮助我们在商业活动中了解到正确的价值观能够带来多大的好处，我们无比需要这样的书。（Brian Groom，《金融时报》前商业版编辑）

这本书观点新颖，提振士气，能够指点正确的价值观，是所有商业人士的必读书籍。（Monique Leroux，国际合作企业联盟总裁）

Ed Mayo在过去二十年来几乎所有环境保护以及良心商业企划活动中都占有一席之地。（Lucy Siegle，《观察者报》）

Never has there been a greater need for this excellent practical guide to the benefits and pitfalls of embracing and living the right values in commercial life --Brian Groom, former Business Editor, Financial Times

This fresh and uplifting guide to bringing values to life will be essential reading for every business and every co-operative. --Monique Leroux, President, International Co-operative Alliance

Ed Mayo has played a leading role in almost every environmental and ethical business initiative over the last two decades. --Lucy Siegle, Observer

This is why "Values - how to bring values to life in your business" by Ed Mayo (Greenleaf Publishing)" is so timely and a ’must read’ for leaders and influencers in every sector. As one might expect from any book that has been typed on Ed’s keyboard, the phrases quite literally ’shout out’ at the reader, and makes her or him pause and question their own value set. And more importantly, how far they live up to the values they would claim to hold. Ed’s own values and commitment to a value based world come across strongly and are thankfully contagious. -- John Tizard The Huffington Post

About the Author/作者介绍： Ed Mayo是英国Co-operatives秘书长，该机构致力于协助和推动会员企业业务。他与人合著有《Co-operative Advantage》，还曾撰写有关市场营销、银行业务以及微金融等主题的书籍。

Ed Mayo is Secretary General at Co-operatives UK which develops and promotes member-owned enterprises. He is the co-author of Co-operative Advantage, as well as previous books on marketing, banking and micro-finance.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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