SUSTAINABLE LUXURY AND SOCIAL ENTREPRENEURSHIP VOLUME II
Book ID/图书代码： 08859317B98648
English Summary/英文概要： Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success―and the way it is perceived by others―is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury―a considered purchase of a beautifully crafted object with built-in social and environmental value.
The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.
Chinese Summary/中文概要： 近年来，越来越多的全球客户将奢侈品看作表达个性和价值的重要方式。大部分奢侈品和奢侈服务的消费者将该类消费当做身份地位的象征以及成功的象征。然而，成功的定义——以及他人看待成功的方式——正在发生改变。如今，许多成功的消费者希望他们所使用的品牌能够反映他们的关注和志向。该类产品通常伴随着高昂的社会与环境代价。可持续奢侈旨在重新发现奢侈品原有的意义——购买带有内在社会与环境价值的精致的物件。
本书中记录的社会企业家强调了个人价值、可持续发展、发展与推广奢侈品过程中的创业与创新之间的关系，先驱者罗列了他们如何在贫穷、脆弱的社区发展供应链，他们的故事证明了奢侈品未必是破坏性的力量，相反，本书开启了新的视角，企业家通过自身的尝试改变游戏规则。（LYR）
Awards/获奖情况：《可持续奢侈行业》是一本鼓舞人的、阐述清晰的读物，书中揭露了奢侈行业与可持续发展的创意融合。对于任何想对社会带来持久影响的新晋企业家而言都是一本非常励志的读物。——Sublime杂志
极力推荐这本书，对于想要审视高端产品和服务的实际方面的学生及管理者而言非常有用。—— Santiago íñiguez de Onzoño教授
Sustainable Luxury is a motivational and illustrative read that manifests the creative reconciliation of luxury and sustainability; an encouragement to any budding entrepreneur who seeks to make a lasting impact on society. -- Sublime Magazine
Highly recommendable to students and managers looking at the practical side of premium goods and services.-- Professor Santiago íñiguez de Onzoño, President , IE University
About the Author/作者介绍： 自2002年企业可持续学习中心 (IESC) 成立以来，Miguel Angel Gardetti就一直担任中心主任，此外他还在可持续奢侈行业学习中心担任相同职位。Miguel Angel Gardetti教授在阿根廷和国外一些大学教授MBA及硕士项目，他为阿根廷和拉美地区的跨国企业的首席执行官和经理提供行政管理方面的培训。他世界各地开展演讲。此外，他还是联合国全球契约促进小组的成员。他还为许多银行和金融机构协调各类项目。
María Eugenia Girón 在高端奢侈品行业拥有18年工作经验，担任过执行官、投资人、演讲者、教授及作家。1999年起，她担任Carrera y Carrera公司首席执行官6年，2012年，她担任法国知名奢侈品牌 Le Chameau主席。她是投资基金Silvercloud合伙创办人，同时还是很多企业咨询部的成员。她持有卡米亚斯大主教大学工业工程学本科学位以及哈佛商学院工商管理硕士学位。
Miguel Angel Gardetti has been the head of the Center for Study of Corporate Sustainability (IESC) since its foundation in 2002, and he also holds the same position at the Center for Study of Sustainable Luxury. He is head professor in MBA and masters programs both in Argentina and abroad. He has provided training within frameworks of executive education and in-house programs to CEOs and Corporate Managers both from domestic and multinational companies in Argentina and Latin America. He has lectured at the Instituto de Empresa (Madrid, Spain), one of the top business schools in Europe. Moreover, he was a speaker in Identidad Uruguay, an event organised by the Universidad de Empresa (Montevideo), with a lecture on Fashion, Luxury, and Sustainability. He was the creator of the Best Performance in Sustainable Luxury in Latin America Award (at present evolving towards the Award in Sustainable Premium and Luxury at a global level). He has also developed several publications in the area of sustainable luxury.He was a member of the United Nations Global Compact Promoting Group in Argentina and a member of its governance body the Board of the Argentine Chapter of The Global Compact- for two consecutive terms. He was co-founder of the Global Compact Chair in Argentina, and he was also part of the task force that developed the Management Responsible Education Principles of the United Nations Global Compact.
María Eugenia Girón has 18 years of experience in the premium and luxury industry, as executive, investor, lecturer, professor and author. At Loewe, the leading Spanish luxury goods brand, she discharged international responsibilities. In 1999, she led the management buy in (MBI) of Carrera y Carrera, and was the CEO of such company for six years. In 2012, she took on the position of Chairman of Le Chameau, the French brand known for its luxury rubber boots. She was a founding partner of Silvercloud, the investment fund created in 2010 to acquire companies in the premium and luxury sector. She is member of the Advisory Board of various companies in the sector including several benchmark Spanish and European companies. She is the driving force and executive director of Observatorio de Mercado Premium y de Prestigio de IE Business School y Mastercard [Mastercard and IE Business School Premium and Prestige Market Observatory]. She is also a member of Oceana International Board and of the Best Performance in Sustainable Luxury in Latin America Award. She is part of the Patronato de la Universidad IE [IE University Council], of the Fundación para la Diversidad [Foundation of Diversity], of Spain Start-Up & Investors Summit as well as advisor to Ashoka. She is part of the Patronato de la Universidad IE [IE University Council], of the Fundación para la Diversidad [Foundation of Diversity], of Spain Start-Up & Investors Summit as well as advisor to Ashoka.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无