DIGGING DEEPER: HOW PURPOSE-DRIVEN ENTERPRISES CREATE REAL VALUE
Book ID/图书代码： 08859317B98650
English Summary/英文概要： What is the primary purpose of business? The standard answer is "making profits," but some visionary entrepreneurs and leaders fundamentally disagree. Instead of just making money, they choose instead to “dig deeper” and make a difference through creating real value – improving the lives of others even as they find deeper meaning in their own. These leaders build enterprises that provide identity and a sense of purpose, create positive relationships and a place to learn and thrive, embed sustainability in all that they do, and strive to improve the quality of life of all of their stakeholders. Although not their primary focus, they also make healthy profits, as their unique approach to value creation provides them with a sustainable competitive edge.
Digging Deeper is a book full of inspiring stories that illustrate that there is an alternative to a myopic and narrow capitalism that trades in inequalities, exploitation, collective burnout and negative consequences for our shared natural environment. Remarkable examples from all over the world vividly demonstrate how enterprises can create real value through focusing on what the authors call the 6 Ls: long-term orientation, lasting relationships, local roots, limits recognition, developing a learning community and taking leadership responsibility seriously in its very best sense.
Digging Deeper liberates the term “value” from the tight chains in which the global financial community has bound it and demonstrates that businesses can contribute to a better life for all -- if their leaders can go beyond viewing enterprises as single-purpose money-making machines and develop purpose-driven enterprises that create real value for all.
Chinese Summary/中文概要： 企业的首要目标是什么？标准回答应该是“盈利”，但有些有远见的企业家和领袖们不认同这样的想法。除了挣钱之外，他们选择“深入挖掘”并通过创造真正的价值来改变些什么——改善他人的生活，也让自己的生活更有意义。这些领袖人物手中的企业将拥有自己的定位和目标，创造积极的关系并营造一个学习和成长的环境，无论做什么都考虑可持续性，最终能够让所有股东都有所收获。尽管这不是他们的首要目标，但这样的企业往往都能够盈利，因为他们独特的创造价值的过程给他们带来了可持续的竞争优势。
这本书中有很多很有启发性的故事，能够说明目光短浅而且狭隘、通过不平等的贸易和牺牲自然环境作为代价的资本主义是有被替代可能的。这些来自全球的了不起的例子就很生动地展示了企业如何创造真正的价值，他们所需要做的只不过作者提到的六个L：长期目标，长期关系，立足本地，限制赞誉，开发学习型环境以及领导都能够负起责任来而已。
本书很好地解说了“价值”一词，展示了商业社会能够如何为更好的生活做出贡献。如果企业领袖们都能够不仅仅将企业看做是单纯赚钱的机器，开发出目的导向的能够为全人类创造真正价值的企业就好了。（LYR）
Awards/获奖情况：本书将挑战你的假设，提振你的精神，你的感想是为什么目的性很强的企业却往往不是最成功的那些。任何一本专业书籍都能够从其是否能够启发读者这个层面来讨论其价值，在这里我很乐意说按这个标准，这真是一本无与伦比的好书！（Michael V. Russo，俄勒冈大学可持续管理学教授）
Digging Deeper will challenge your assumptions, lift your spirits, and leave you wondering why purpose-driven enterprises are not the subject of greater praise and emulation. . . . Any scholarly book can be judged by the extent to which it elicits more ideas, conjecture, and debates than it puts to rest. I am happy to report that based on this criteria, Digging Deeper is an outstanding book! Extract from the Foreword. --Michael V. Russo, Professor of Sustainble Management, University of Oregon
About the Author/作者介绍： Dietmar Sternad是Carinthia应用科技大学国际管理学教授。
James J. Kennelly是Skidmore学院国际商业和管理学教授。
Finbarr Bradley是都柏林?笱?Smurfit研究生商学院讲师和前教授。
Dietmar Sternad is Professor of International Management at Carinthia University of Applied Sciences.
James J. Kennelly is Professor of International Business & Management, Skidmore College.
Finbarr Bradley is a Lecturer and former Professor at University College Dublin Smurfit Graduate Business School.
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