RADICAL BUSINESS MODEL TRANSFORMATION: GAINING THE COMPETITIVE EDGE IN A DISRUPTIVE WORLD
Book ID/图书代码： 07682017B98953
English Summary/英文概要： Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.
This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC.
Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape.
Chinese Summary/中文概要： 很多公司都仰赖着某种商业模式，但这个模式可能只适合另外一个时代。如今，组织机构在例如数字化和社会化新潮流下的压力都很大。为了适应新的环境，他们往往会进行改进，但这样的改进经常只在表面而无法开发出不同的价值体系。经过了对那些获得成功而且能够重新设计商业模式的公司的缜密研究，本书展现了它们是如何获得进步，它们的做法以及它们如何改变了自身的潜力。
本书手把手地指导公司的领导者如何抓住新商业模式带来的机会并抓住竞争优势。书中解释了怎样去分析自己的现状，发现未来商业模式的价值和开发适合自己的转变之路。书中还给出了如何才能让管理团队和所有员工都包容到这个过程之中，从而成功地执行商业计划的转变。书中还有一些包括Netflix、Xerox等等公司的成功案例分析。
本书对于所有商业领袖、行业转型专家以及那些对于商业模式感兴趣的MBA学生的必读书籍，能够帮助他们了解怎样的商业模式才有未来、才能够经受得住未来创新给商业环境带来的改变。（LYR）
Awards/获奖情况：我要祝贺Linz博士和他的合著者，这本书令人很有感触，而且是一本和新时期息息相关的书。这本书走在了当代经济发展的前沿。所有想要了解创新将如何开创全新的机遇和发展的人都应该读一读这本书。（Bill McDermott，SAP首席执行官）
所有面临商业模式转型而且需要变革的商业领袖的必读书籍，甚至那些觉得自己不需要改变的商业领袖也应该读一读这本书。（Karsten Ottenberg，BSH家装首席执行官）
关联性枪，因为书中既有优秀的理论基础，也有对于涉及多个行业的真实公司内发生的真实案例的分析。这样的指南书籍将帮助你进行转型而且了解到自己的商业模式中的所有缺陷。（Sami Atiya博士，ABB Inc.执行委员会成员，机器人和运动部分负责人）
"I congratulate Dr. Linz and his co-authors on this impressive, highly relevant new book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to learn how innovation can create new opportunity and growth." (Bill McDermott, CEO SAP)
"A must read for all business leaders who are facing radical shifts in their business models and the need for transformation - and maybe even more for those leaders who think they do not." (Karsten Ottenberg, CEO BSH Home Appliances)
"Highly relevant for leaders as it provides both an excellent conceptual structure and great insights through a wide range of real company cases. Such guidance to transform your business model was missing." (Dr. Sami Atiya, Member of the Executive Committee of ABB Inc., President Robotics and Motion Division)
"I love the categorisation of business models transformation manoeuvres and the numerous rich examples. This is a powerful aid to any manager facing digital disruption - well written and challenging." (Andrew Campbell, Director Ashridge Strategic Management Centre and author of Operating Model Canvas)
"The authors provide great insights how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader." (Oliver Gassmann, Professor at the University of St. Gallen, and Karolin Frankenberger, Professor at the University of Lucerne, authors of The Business Model Navigator)
About the Author/作者介绍： Carsten Linz博士是企业领袖，也是商业转型专家，拥有二十年的从业经历。他成功开创并且发展了多家公司，且有过带领六百名员工的企业进行转型的经历。作为SAP SE的商业开发官，他不断地帮助新的企业公司走过创建和扩展的重要步骤。
Günter Müller-Stewens博士是圣加仑大学管理学院的院长和战略管理学教授。他的主要研究方向是企业战略。
Alexander Zimmermann博士是圣加仑大学CORE中心的组织学和战略管理学副教授以及项目经理。他的主要研究方向是企业如何通过战略、组织和领导学来平衡例如创新和效率、经济和社会价值等等关系。
Dr. Carsten Linz is an entrepreneurial leader and business transformation mastermind with 20 years of track record. He successfully started and developed several new €100 mio. businesses and led organizations as well as transformation programs with up to 600 employees. As Business Development Officer at SAP SE he repeatably leads the build-up and scale-out of new businesses.
Prof. Dr. Günter Müller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. His main research interest is corporate strategy.
Prof. Dr. Alexander Zimmermann is an Assistant Professor of Organization and Strategic Management and the Project Manager for the Center for Organizational Excellence (CORE) at the University of St. Gallen. His main research interest is how firms can reconcile trade-offs such as innovation vs. efficiency or economic vs. social value creation through strategy, organization, and leadership.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD(非我们代理）
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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