WAKE UP AND SELL THE COFFEE!: THE STORY OF COFFEE NATION AND HOW TO START, BUILD AND SELL A HIGH-GROWTH BUSINESS

Book ID/图书代码： 06684517B99479

English Summary/英文概要： A high-growth success story Martyn Dawes set out to build a high-growth business with a simple idea and the will to do whatever was required to make it a success. Twelve years later he sold this business - Coffee Nation - for ￡23m. Along the way, among many highs and lows, there was the thrill of seeing an idea come to life, costly failed trials and false starts, countless business plans, learning how and when to raise funding, the personal journey of surviving when success seemed so distant and securing contracts with some of the biggest retailers in the world. This is the story of how a great British business was built - from a blank sheet of paper - and how it came to be one of the nation’s favourite consumer brands. It’s also a guide to help any aspiring entrepreneur put their business on the path to high growth. Through the course of an exciting narrative, Martyn shares his experiences of growing a business and his knowledge of what you should and shouldn’t do. Mistakes to avoid are revealed just as honestly as the good decisions, making this is an unusually frank and valuable account for anyone looking to build their own business. All areas from start-up to exit are covered, including: - How to come up with an idea and know if it’s any good - Researching and testing your business model - When you should not write a business plan and why not - The process of pitching to investors and raising funding - Negotiating contracts and controlling your finances - A special final chapter on how to set up a business for high-growth from the outset Coffee Nation was based on the reliable principles of a simple idea, a compelling vision, a high-quality product and relentless enterprise. If you have the desire and vision to build your own high-growth business - or you want to read a fascinating story of how it has been done - look no further. It’s time to wake up and sell the coffee.

Chinese Summary/中文概要： Martyn Dawes用一个简单的想法开创了一个快速发展的生意经，最终获得了成功。十二年后，当他卖掉自己的公司时，他的回报是2300万英镑。此间，尽管尽力的风风雨雨，他看着自己的想法一步步变成现实，制作过无数的商业计划，学习了如何和什么时候融资，也经历过成功看似非常遥远的过程，同时仍旧能够维持着和全球最大的一些零售商们之间的联系。本书关于这个伟大的英国企业是如何成就的——从一张白纸到全国最受消费者喜爱的品牌。同时本书也是一本指南，帮助企业家们将自己的业务转向快速的发展。本书由Martyn口述，他分享了自己在发展业务时的感受和对于什么该做、什么不该做的指导。书中如实地揭露了应该避免什么错误以及应该做出什么好的决定，让这本书对于任何一个想要自己创业的人来说都是诚恳而宝贵的资源。从如何想出好点子开始，创业路上的每一个步骤都能在本书中找到指导，书的最后一章非常特殊，从咖啡王国引申出去，只要有了一个简单的想法、一个见地、一个高质量的产品，那么就能创办一家成功的公司。假如你也有想法和眼光想要创办自己的业务，或者你只是想要读一个精彩的故事，那么这就是你要的书。（LYR）

Awards/获奖情况：

About the Author/作者介绍： Martyn Dawes是一个成功的企业家。他在1991年经济衰退时创建了自己的第一家公司MDA，迄今仍在成功经营。咖啡王国的想法始于当他了解到全纽约的便利店里一天能卖掉无数咖啡并读到了一个复印机公司的商业模式。四年之后，在验证了这个概念之后，他从一家伦敦的私人融资机构筹集了四百万英镑的启动资金。咖啡王国发展迅速，并且和很多大公司签订了长期合同，包括Tesco、Sainsbury等等。2008年，他将公司卖出，获得2300万英镑，给投资者带来了四倍的回报，并且再一次最终将公司在2011年以将近6000万英镑的价格卖给了Whitbread/Costa。Martyn和他的咖啡王国获过无数奖，比如泰晤士报周日版和维珍大西洋颁发的2006年度快速发展奖，2003年Saga商业奖等等。

Martyn Dawes is a successful entrepreneur. He founded his first business, MDA (Martyn Dawes Associates) in the recession of 1991. That business continues to trade successfully to this day (now called Dawes Ryan Consulting). His idea for Coffee Nation came from a combination of seeing how many cups of coffee were being sold in convenience stores in New York and reading about the business model of a photocopier company. Four years later, after proving the concept, he raised ￡4 million in development capital from a London-based private equity firm. Coffee Nation grew fast and secured long-term contracts with major retailers including Tesco, Sainsbury, Esso, Moto, Welcome Break and Somerfield. In 2008 the company was sold for ￡23m, returning investors four times their money and was sold again finally to Whitbread/Costa in 2011 for almost ￡60m. Martyn and Coffee Nation have won numerous awards, including: -- Sunday Times/Virgin Atlantic Fast Track Awards 2006: Winner of the Innovation Award -- Ernst & Young Entrepreneur of the Year 2005, South Region, Consumer Products & Services -- Coffee Nation featured in Real Business Hot 100 Index of the Top 100 Fastest Growing Privately Owned Companies in the UK, 2005 and 2006 -- Sunday Times/Virgin Atlantic Index of the Top 100 Fastest Growing Privately Owned Companies in the UK, December 2005, ranked no. 13 -- Sage Business Awards 2003, Best Business Leader (to 25 employees category) -- Orange Small is Beautiful Award 2003; Best Demonstration of Entrepreneurial Passion

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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