ADVANTAGE PLAY: TECHNOLOGIES THAT CHANGED SPORTING HISTORY
Book ID/图书代码： 08136017C00001
English Summary/英文概要： Sports technology isn’t as new as you might think – it’s as old as civilization itself.
In an enthralling trip across 2,700 years of sporting evolution, the award-winning sports engineer Steve Haake tells the stories of thirteen technological breakthroughs – from the ancient Greek starting line, though the vulcanization of rubber, to marginal gains – that have transformed the intimate relationship of technology, sport and culture, the delicate balance between tradition and modernity, and sometimes even the rules of sport themselves.
Drawing on thirty years of experience as a researcher working for some of the biggest companies in sport, Haake takes readers on a behind-the-scenes tour of the world’s best sports research centres that design, build and test the equipment we take for granted: from javelins, golf clubs, footballs, tennis rackets and swimsuits to goal-line technology, activity trackers, prosthetics and barefoot running shoes.
Along the way, he describes the science behind the innovations and the ambition and obsession of the charismatic inventors who created them. As with much of science, breakthroughs happen when mistakes are made and an innovator seizes an opportunity. In sport, these moments often come during play: a slight nick on a ball that makes it fly further or an unplayable pitch that helps create a new boot.
Now that sporting performance is reaching a plateau, we are relying more and more on technology to improve sport – and bizarrely the ruling bodies of sport are sometimes spending almost as much time on researching how to limit performance as companies do on enhancing it. How do we decide when a technology has overstepped the mark? How do we decide when it’s technical doping? And what if all the performance claims are hype and it’s all about the advertising?
Entertaining, authoritative and thought-provoking, Advantage Play addresses these and many other questions and considers what the future might hold, be it the analysis of big data collected at tournaments, new Olympic sports such as skateboarding, or ’steampunk’ experiences that mix modern athletes with old technologies.
Chinese Summary/中文概要： 本书讲述了在四千年体育历史中，获得重要突破的关键性技术的，那些富有戏剧性的故事。新颖的材料永远不会过时：用于橄榄球和网球的橡胶材料，用于自行车赛车和假肢的碳钎维，用于泳衣的聚亚安酯。历史上出现了许多突破，不仅是现代足球靴，古希腊的标枪，甚至奥林匹亚最初的起跑线都有突破。我们对体育数据的痴迷并不新鲜，尽管我们收集数据的方法是:手机、传感器和监视器。
总之，这些突破表明我们设计运动装备的方式一直都是大同小异。体育技术与其说是一种新事物，不如说是和文明一样古老。
这一切将在哪里结束?现代奥运会的所有田径项目都将这一代人的创造下达到极限。凭借着30年的体育工程师工作经验，史蒂夫•哈克(Steve Haake)向我们展示了，在一个顶级运动员表现停滞不前的世界里，我们已经找到了所有最好的运动员，并采用了最好的训练方法，新技术可能是区分赢家和输家的一个因素。
(Sandy)
Awards/获奖情况：
About the Author/作者介绍： 史蒂夫•哈克(Steve Haake)是谢菲尔德哈勒姆大学高级健康研究中心的主任。他是国际著名的体育工程先驱，发表过150多篇期刊论文，为《新科学家》、《泰晤士高等教育》等杂志撰写过文章，并经常出现在电视和媒体上。除了其他合作，他还担任过加州卡拉威高尔夫球公司、德国阿迪达斯和伦敦国际网球联合会(International Tennis Federation)的顾问。2014年，英国研究理事会将他列为英国十大最鼓舞人心的科学家之一。Steve Haake is director of the Advanced Wellbeing Research Centre at Sheffield Hallam University. An internationally renowned pioneer in sports engineering, he has authored over 150 journal papers, written articles for magazines such as New Scientist and Times Higher Education, and appeared frequently on television and radio. Among other collaborations, he has been a consultant to Callaway Golf in California, Adidas in Germany and the International Tennis Federation in London. In 2014 Research Councils UK identified him as one of the ten most inspirational scientists in the UK.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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