STRATEGIC THINKING: A COMPREHENSIVE GUIDE

Book ID/图书代码： 06684517C00009

English Summary/英文概要： Leadership and strategy are intricately connected--one of the primary responsibilities of leaders is to formulate strategy. In an organization, only the leader has the power to implement strategic change. Thus strategic thinking is a necessary and fundamental cognitive ability of a leader. Strategic thinking requires both an idealism (to imagine a better world) and a realism (to acquire the resources, skills and organization to get there). However, most organizations focus on short-term thinking for their employees and leave long-term strategy to the executives. But no high-level executive in any organization is fully knowledgeable about the details of operations. Thus for realistic strategy, there is a need for good top-down and bottom-up communication. When organizational communication is only top-down, high-level strategy can become only wishful thinking by the CEO. The purpose of proper strategic thinking is to eliminate wishful-thinking from organizational strategy. Strategic thinking is necessary at every level of an organization, not just at the top. This book uses actual histories of business successes and failures to illustrate theoretical concepts in strategic thinking.

Chinese Summary/中文概要： 领导力和战略是杂乱相连的——领导者主要的责任之一就是要会部署战略。在一个组织中，只有领导者有权利实施战略改变。因此战略思想对于领导者来说是一项必须又基本的认知能力。战略思想不仅需要理想主义（想象一个更好的世界），还需要现实主义（获得资源、技巧和组织来达到目的）。然而，大多数的组织关注于员工的短期思想，把长期战略留给执行主管。但是没有哪一个组织高水平的执行主管充分通晓任何一个业务的细节。因此对于现实主义战略，良好的自上而下和自下而上的交流是必然需要的。当一个组织只有自上而下的交流的时候，高水平的战略只能成为首席执行官的痴心妄想。正确的战略思想的目的是为了消除这些组织战略中的痴心妄想。战略思想对于组织的各方面都很有用，不只是在于领导层。这本书用一些企业成功和失败的真实历史经历来描绘了在战略思想中的理论概念。（ZT）

Awards/获奖情况：贝茨在书中为读者展示了在很多领导情景下被使用的战略思想的理论和实践。作者涵盖了战略远见，战略投资，战略管理，战略理论，战略商业模型，多元化战略，战略方案，社会中的变化，战略不诚信和战略规划，以及大量其他与本书十章节相关的内容。费雷德里克贝茨是俄勒冈州波特兰州立大学教职工中的一员。通过特平经销分布在北美。——注释

贝茨在书中为读者展示了在很多领导情景下被使用的战略思想的理论和实践。作者涵盖了战略远见，战略投资，战略管理，战略理论，战略商业模型，多元化战略，战略方案，社会中的变化，战略不诚信和战略规划，以及大量其他与本书十章节相关的内容。费雷德里克贝茨是俄勒冈州波特兰州立大学教职工中的一员。通过特平经销分布在北美。

Betz presents readers with a textbook approach to the theory and practice of strategic thinking as used in a variety of leadership contexts. The author covers strategic vision, strategic ventures, strategic management, strategic theory, strategic business models, diversification strategies, strategic scenarios, change within societies, strategic dishonor, strategic planning, and a wide variety of other related subjects over the books ten chapters. Frederick Betz is a faculty member of Portland State University, Oregon. Distributed in North America by Turpin Distribution.--Annotation

Betz presents readers with a textbook approach to the theory and practice of strategic thinking as used in a variety of leadership contexts. The author covers strategic vision, strategic ventures, strategic management, strategic theory, strategic business models, diversification strategies, strategic scenarios, change within societies, strategic dishonor, strategic planning, and a wide variety of other related subjects over the books ten chapters. Frederick Betz is a faculty member of Portland State University, Oregon. Distributed in North America by Turpin Distribution.

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