RISE UP: HOW TO BUILD A SOCIALLY CONSCIOUS BUSINESS
Book ID/图书代码： 11724017C00001
English Summary/英文概要： A new breed of socially conscious companies is changing how consumers shop, where employees work, and the way in which the world does business.
Rise Up: How to Build a Socially Conscious Business sets the stage for this optimistic business trend where companies create financial profit for stakeholders through products, services, and business models that create social impact and public benefit.
With more than 25 years running a Certified B Corporation that has always had social responsibility at its core, Russ Stoddard offers insights and guidance on how to create a socially conscious business, as well as encouraging words for social entrepreneurs of every generation.
Chinese Summary/中文概要： 一种全新的具有社会意识的公司正在改变着消费者们的购物模式，员工们的工作环境，以及这个世界的商业模式。
《新企兴起：如何打造社会型企业》专为这一积极地商业趋势建立起舞台，在这个舞台上，公司可以通过产品，服务，以及能够创造社会影响与产生公共利益的商业模式为其股东创造经济收益。
鲁斯•斯多达德有着长达25年的经营以社会责任为核心己任的资质型B型企业的经验，在本书中，他将提供有关如何打造社会型企业的独到的见解和实际指南，以及给每一代社会型企业家们金玉良言。（DC）
Awards/获奖情况：“鲁斯•斯多达德积极地运用其在B型企业的经验，并将其转化为对所有社会型企业家们都具有宝贵价值的实际经验课程。”
瑞恩•哈里曼
合作伙伴，LIFT经济
作家，著有The B Corp Handbook（《B型企业手册》）
“社会型企业才是我们的未来。鲁斯•斯多达德将成为你睿智的导师。享受这一旅程吧。”
山姆•波克
Everytable合伙成立者，CEO
“以一种调侃的戏谑口吻，引人入胜的精准文风，鲁斯•斯特多德就社会型企业的发展展开了极具启发性与指导意义的叙述。他将大量的个人经验与主要的研究数据融合一体，力求覆盖有关于这一新兴社会企业形式的现有案例，基本情况以及其成功故事。不论你是一名跃跃欲试的企业家，一名雇员，抑或只是一名消费者（基本就是所有人啦），本书都是为你量身打造的！”
凯特•威廉姆斯，1% for the Planet首席执行官
"Russ Stoddard takes his B Corp experience and transforms it into valuable lessons for all social entrepreneurs."
Ryan Honeyman
Partner, LIFT Economy
Author of The B Corp Handbook
"Social enterprise is the future. Russ Stoddard is your insightful guide. Enjoy the ride."
Sam Polk
Co-Founder & CEO, Everytable
"In punchy, engaging, and concise prose, Russ Stoddard offers both inspiration and instruction about the social enterprise movement. Bringing to bear both his considerable personal experience as well as key research and data, Stoddard manages to cover the case for, the fundamentals of, and success stories about the burgeoning field of social enterprises. Whether you are an aspiring entrepreneur, an employee, or a consumer (yup - basically anyone), this book is for you!"
Kate Williams
CEO, 1% for the Planet
About the Author/作者介绍： 鲁斯•斯多达德的职业生涯开始于游船导游，随后他才进入了企业的世界并逐渐以企业与其社会责任专家的身份被熟知并被认可。
他参与成立并负责运营Oliver Russell，一家致力于公众利益的企业，主要为有想法用产品，服务或商业模式去造福社会的公司进行品牌打造建设。
鲁斯是资质型B型企业社区中的一名领袖人物，这类新型企业借助商业的力量解决社会与环境问题。鲁斯本人也也在社区服务领域获得了美国广告联盟，基督教青年会，以及其母校菩及海湾大学颁发的终生成就奖。
作者现与其妻子萨拉以及他们的贵宾犬Roux居住在爱达荷州美丽的博伊西市。
Russ Stoddard began his career as a river guide before entering the corporate world where he has become recognized as an expert working at the confluence of business and social responsibility.
He is the founder and president of Oliver Russell, a public benefit corporation that builds brands for purpose-driven companies whose products, services or business models benefit society.
Russ is a leader in the certified B Corporation community, a new classification of companies that use the power of business to solve social and environmental issues. He has received awards for lifetime achievements in community service from the American Advertising Federation, the YMCA, and his alma mater, the University of Puget Sound.
He lives in beautiful Boise, Idaho, with his wife, Sarah, and their standard poodle, Roux.
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