DISNEY CULTURE
Book ID/图书代码： 11729017C00001
English Summary/英文概要： Beginning with basic black and white drawings of Oswald the Lucky Rabbit and Mickey Mouse in the 1920s, the Walt Disney Company, now nearly 100 years old, is an American institution and a global multimedia giant. More people visit Disneyland than the Great Wall of China, the Eiffel Tower, or the Grand Canyon, while annual revenue for the Disney Company exceeds the GDP of over 100 small countries. Disney owns ABC, ESPN, Pixar, Marvel, and Lucasfilm. Walt Disney himself is a national folk hero, with such films as The Jungle Book and Pinocchio considered national treasures. But how much do we really know about the company that "all started with a mouse"? Disney Culture explores the "wonderful world of Disney" in all its facets and dimensions. John Wills tackles Walt Disney’s own unique vision of America, the history of mascot Mickey Mouse, and the design of Disneyland in the 1950s; he also examines a range of Disney movies including animation classics Snow White, Bambi, Fantasia, and more recently Frozen, as well as live-action productions such as Mary Poppins, Saving Mr. Banks and Star Wars: The Force Awakens. Other topics the book touches on are the creation of a specifically Disney way of doing things in the guise of business practice (the so-called Disney Way); advances in animation; theme park operations; the rise of the "Disney Princess"; and Disney fandom. Disney Culture ultimately challenges the reader to think more deeply about the U.S. entertainment industry, investigating how Disney has remained so popular with generations of children and adults, reshaping American and even global society and culture.
Chinese Summary/中文概要： 从二十世纪二十年代的幸运兔和米奇老鼠的基本黑色和白色图形开始，现在将近100岁的Walt Disney公司是一个美国机构和一个全球多媒体巨人。比中国长城、埃菲尔铁塔或大峡谷更多的人参观迪士尼乐园，而迪士尼公司的年收入超过了100多个小国的国内生产总值。迪斯尼拥有ABC、ESPN、Pixar、惊奇漫画和 LucasFilm。沃尔特•迪斯尼自己是一个民族民间英雄，这部电影是《丛林书》和《皮诺》（皮诺奇）认为的国宝。但是我们对这个公司真的了解多少"所有都是用鼠标启动的"? 迪斯尼文化探索“迪士尼乐园”在其所有方面和尺寸中。约翰•威尔斯对沃尔特•迪斯尼的美国独特的视觉、吉祥物米老鼠的历史以及20世纪50年代迪斯尼的设计进行了讨论；他还研究了一系列迪斯尼电影，其中包括动画经典雪白、班比、幻想，以及最近被冻结的动画片，以及像玛丽•波普斯这样的真人表演产品，拯救了MR。银行和星球大战：部队的进攻。这本书涉及的其他主题是建立一个以商业惯例（所谓的迪斯尼之路）为幌子做事情的迪斯尼的方式；动画的进展；主题公园业务；上升“迪斯尼公主”；迪斯尼Fanom。迪斯尼文化最终挑战读者更深入地思考美国的娱乐产业，调查迪斯尼在儿童和成年人中如何保持如此受欢迎，重塑美国乃至全球社会和文化。(YYW)
Awards/获奖情况：“遗嘱对媒体研究的领域以及迪斯尼的奖学金都做出了很大的贡献，并对迪士尼公司的文化、艺术和经济因素的交叉问题进行了详尽的书面和彻底的综述。”电影漫画作者：页面到屏幕/屏幕到页面
“迪斯尼文化” 是对迪斯尼及其文化意义的日益重要的工作的一个显著的补充。 意志巧妙地颠覆了迪斯尼的精神，甚至挑战了多媒体巨人。 除了商品以外的东西 “在二十一世纪。”— — 简尼特•瓦科(Janet Wasko)了解迪斯尼的作者:幻想的制造 "
迪斯尼文化对迪斯尼及其文化的重要工作有着重要的意义。 意志巧妙地颠覆了迪斯尼的精神，甚至挑战了多媒体巨人。 除了商品以外的东西“在二十一世纪。”——简尼特•瓦科(Janet Wasko)《谅解迪斯尼:幻想制造》的作者
-Wills对媒体研究和迪斯尼奖学金的领域做出了有力的贡献，并对迪士尼公司的文化、艺术和经济因素的交叉进行了全面深入的综述。---布莱尔 • 戴维斯-电影漫画作者：页面到屏幕/屏幕到页面-迪斯尼文化对于迪斯尼及其文化意义的成长至关重要。意志巧妙地颠覆了迪斯尼的精神，甚至挑战了多媒体巨人 “除了商品以外的东西” 在21世纪，---《关于迪斯尼的理解：幻想的制造》-简尼特 • 瓦科 (Janet Wasko)。
"Wills makes a strong contribution to both the fields of media studies as well as Disney scholarship with this concise, well written and thoroughly engaging overview of how the cultural, artistic, and economic factors surrounding the Disney corporation intersect."--Blair Davis "author of Movie Comics: Page to Screen/Screen to Page "
"Disney Cultureis a notable addition to the growing critical work on Disney and its cultural significance. Wills skillfully dissects the Disney ethos and even challenges the multimedia giant to ’mean something beyond merchandise’ in the twenty-first century."--Janet Wasko "author of Understanding Disney: The Manufacture of Fantasy ""
"Disney Culture is a notable addition to the growing critical work on Disney and its culturas significance. Wills skillfully dissects the Disney ethos and even challenges the multimedia giant to ’mean something beyond merchandise’ in the twenty-first century."--Janet Wasko "author of Understanding Disney: The Manufacture of Fantasy "
-Wills makes a strong contribution to both the fields of media studies as well as Disney scholarship with this concise, well written and thoroughly engaging overview of how the cultural, artistic, and economic factors surrounding the Disney corporation intersect.---Blair Davis -author of Movie Comics: Page to Screen/Screen to Page -
-Disney Culture is a notable addition to the growing critical work on Disney and its cultural significance. Wills skillfully dissects the Disney ethos and even challenges the multimedia giant to ’mean something beyond merchandise’ in the twenty-first century.---Janet Wasko -author of Understanding Disney: The Manufacture of Fantasy -
About the Author/作者介绍： 约翰威尔斯是美国历史上的高级讲师，也是英国坎特布雷大学肯特大学的美国研究主任。 他是保护后果的作者：位于加州和美国的 Diablo Canyon 的核抗议。环境历史：邀请末日。
John Wills is a senior lecturer in American history and the director of American Studies at the University of Kent in Canterbury, England. He is the author of Conservation Fallout: Nuclear Protest at Diablo Canyon, California and U.S. Environmental History: Inviting Doomsday.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
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