WIN YOUR CASE: HOW TO PRESENT, PERSUADE, AND PREVAIL--EVERY PLACE, EVERY TIME

Book ID/图书代码： 10720005B02663

English Summary/英文概要： What’s true for training great trial lawyers is true for all winning presentors. According to renowned trial attorney and bestselling author Gerry Spence, presenting a case before decisionmakers is not simply a technique but an occasion for summoning your deepest reserves to advocate on behalf of something crucial. Here, Spence combines a rich exploration of truth, fairness, and emotional honesty with practical advice gleaned from a lifetime of hard-earned legal triumphs to show what makes a strong, persuasive presentation. Spence’s essentials include:
- Preparing the powerperson to accept your case
- Owning your feelings
- Being “in the moment”
- The power of fear--ours and theirs
- Making an effective closing argument

Chinese Summary/中文概要： 全美得胜几率最高的辩护律师，告诉我们如何一步步地阐述自己的观点并最终获胜。
“培养出色的辩护律师的核心就是赢得案子的核心。”
在Gerry Spence怀俄明州农场上开办的全球知名辩护律师学院里，成百上千位年轻有为的律师在这里埋头苦读，学习如何陈述案子。面对一大堆陪审团怎样很好地陈述你的观点可不是什么简单的技巧，你必须充分调动所有的“储备”来维护你的观点。而在这本书里，Spence结合了他多年的辩护经历，胜诉案例，指导我们该如何做一份有说服里的陈述，有几条要点一定要把握：
要让权威人士认同你的陈述
保留自己的情感
惧怕的威力，我们自己和他们都会感觉到
挖掘每一次陈述中的新元素
结尾时要铿锵有力
不管是面对法官、陪审团、董事会、老板、委员会还是顾客，WIN YOUR CASE
绝对是你不可缺少的自助手册。

Awards/获奖情况："Spence has become the Socrates of Jackson Hole."---Larry McMurtry, author of Lonesome Dove

"Spence is one of America’s last true originals-a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion."---Dan Rather

"How to Argue and Win Every Time is more than just a book about argument; it’s the outline on how to live."---Larry King

"Spence’s prose is pointedly sharp in essence and displays unself-consciously his own flamboyant personality. Rises above the herd in the conduct-of-life genre."---Booklist

About the Author/作者介绍： Gerry Spence has been a trial attorney for more than five decades and proudly represents "the little people." He has fought and won for the family of Karen Silkwood, defended Randy Weaver at Ruby Ridge, and represented hundreds of others in some of the most notable trials of our time. He is the founder of Trial Lawyer’s College, a nonprofit school where, pro bono, he teaches attorneys for the people how to present their cases and win against powerful corporate and government interests. He is the author of fifteen books, including The New York Times bestseller How to Argue and Win Every Time, From Freedom to Slavery, Give Me Liberty, and The Making of a Country Lawyer, and is a nationally known television commentator on the famous trials of our time. He lives in Jackson Hole, Wyoming.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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