THE IMAGINATION GAP: STOP THINKING THE WAY YOU SHOULD AND START MAKING EXTRAORDINARY THINGS HAPPEN

Book ID/图书代码： 04331417C00017

English Summary/英文概要： Imagination provides a window into the world of what is possible helping us to navigate in times of uncertainty and come up with new ideas. Everyone has an imagination but most do not use our imaginations to their fullest potential or apply our imaginations to the challenges that we face. Our most important ideas and biggest ambitions never turn in to reality. In this timely new book, Brian Reich shows us that imagination is one of the most powerful forces in shaping and motivating behaviour to make real change. He explains how the most creative thinkers, forward-looking entrepreneurs, and influential change agents in every sector of our society harness the power of their imaginations to achieve their goals. He outlines how the best leaders also show others how to use their imaginations to expand their individual and collective potential. The Imagination Gap helps leaders in every sector apply their imaginations to explore new, creative approaches to help them survive and thrive. The book features in-depth interviews and examples from a range of industries and settings with guidance and steps on how to stop thinking the way you “should” and start making extraordinary things happen. https://theimaginationgap.com/

Chinese Summary/中文概要： 想象力为我们打开了一扇窗，让我们了解在不确定的时代，什么是可能的，并能帮助我们找到新的想法。每个人都有想象力，但大多数人都不会将想象力发挥到极致，也不会将想象力运用到我们面临的挑战中。我们最重要的思想和最大的抱负永远不会实现。在这本及时出版的新书中，布赖恩•赖希向我们展示了想象力是塑造和激励人们做出真正改变的行为的最强大的力量之一。他解释了在我们社会的各个领域，最具创造力的思想家、有远见的企业家和有影响力的变革推动者是如何利用他们的想象力实现他们的目标的。他概述了最优秀的领导者如何向其他人展示如何运用他们的想象力来拓展个人和集体的潜能。想象力的鸿沟帮助各行各业的领导者运用他们的想象力去探索新的、创造性的方法来帮助他们生存和发展。这本书以深入的访谈和来自不同行业和环境的例子为特色，指导你如何停止“应该”的思维方式，开始让不寻常的事情发生。（WYL）

Awards/获奖情况：赖希是许多组织的战略家和执行领导人的作家，他认为人们没有充分发挥他们的想象力，并解释了想象力在个人和职业生活中所起的作用。他利用对科学家、企业家、组织领袖、主题专家和实践者、演员、电影制作人、喜剧演员、发明家和其他人的采访，以及媒体的报道、研究和他的个人经历，来描述如何缩小想象力的差距，改变行为，扩大想象力的使用。他解释了想象力背后的历史和科学以及它是如何运作的；想象的空白以及如何运用想象；缺乏知识和缺乏领导力如何影响想象力；缩小差距的战略；解决问题和挑战的新方法激发想象力的新用途；运用和运用想象力如何影响决策、信念和行为、个人和集体潜能、结构和规则;“战争室”风格如何鼓励想象力的使用和应用；数据的价值，利用想象力作为一个司机，如何更聪明地对待互联社会；失败和想象力；和想象相关的大想法和问题。《分布在北美洲》的作者特平。——注释(c)2017”(protoview.com)”

Reich, a strategist and writer for executive leaders at various organizations, argues that people aren’t using their imagination enough and explains the role it plays in personal and professional life. He draws on interviews with scientists, entrepreneurs, organizational leaders, subject matter experts and practitioners, actors, filmmakers, comedians, inventors, and others, as well as media coverage, research, and his personal experiences, to describe how to close the imagination gap and create changes in behavior to expand the use of imagination. He explains the history and science behind imagination and how it works; the imagination gap and how to apply imagination; how lack of knowledge and the absence of leadership affects imagination; strategies for closing the gap; new ways of taking about issues and challenges to spark new uses of imagination; how using and applying imagination impacts decision making, beliefs and behaviors, individual and collective potential, and structures and rules; how a "war room" style approach encourages the use and application of imagination; the value of data using imagination as a driver for how to be smarter about the connected society; failure and imagination; and big ideas and questions related to imagination. Distributed in North America by Turpin Distribution.--Annotation (c)2017 "(protoview.com) "
and also this short video on youtube: https://www.youtube.com/watch?v=8NqYSTo6hOs

About the Author/作者介绍： 布赖恩•赖希是全球品牌、媒体公司、初创企业、非营利组织和政治组织高管的战略家和作家。他也是一位获奖作家、杰出作家和主题演讲家。《纽约时报》、《快公司》、《财富》、《科技博客》、《斯坦福社会创新评论》、《罪恶》、《连线》、《格言》、《慈善纪事报》等都刊登了布赖恩关于媒体和技术对社会影响的研究和观点。他在NPR和福克斯新闻上对数字、媒体、政治和其他趋势进行了分析，同时也是快速公司的专家撰稿人。他是另外两本书的作者:《转移与重置:在一个相互联系的社会中解决严重问题的策略》和《媒体规则》!掌握今天的技术，与你的观众保持联系。

Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits, and political organizations. He is also an award-winning author, prominent writer, and keynote speaker. Brian’s research and views regarding the impact of media and technology on society have been published in the New York Times, Fast Company, Fortune, TechCrunch, Stanford Social Innovation Review, Vice, Wired, AdAge, the Chronicle of Philanthropy, and more. He has delivered analysis of digital, media, political, and other trends on NPR and Fox News and been an expert contributor for Fast Company as well. He is the author of two other books: Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society and Media Rules! Mastering Today’s Technology to Connect with and Keep Your Audience.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

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