STRATEGY AND GEOPOLITICS: UNDERSTANDING GLOBAL COMPLEXITY IN A TURBULENT WORLD

Book ID/图书代码： 04331417C00025

English Summary/英文概要： Large western companies are accelerating their expansion into emerging economies, while relying on oversimplified frameworks to make decisions and complex matrix organizations to make things happen. When critical events do happen (such as terrorist attacks or civil wars), senior executives and the companies they lead are often taken by surprise. As the world shifts to a less stable geopolitical structure, only firms that can acquire a better capability to foresee and prepare for change will prevail over the long term.Strategy and Geopolitics provides a strategic framework that can help senior business executives address the challenges of globalization in this evolving geopolitical landscape. This book underlines the need to go beyond a simplistic understanding of different countries and territories: it discusses the geopolitical issues that can be the cause of success or failure in different markets; and it explores strategies for dealing with global and local complexity, as well as introducing innovative ideas on recruitment and organization.

Chinese Summary/中文概要： 西方大型企业正加速向新兴经济体扩张，与此同时，它们却依赖过于简化的框架来做出决策，并依赖复杂的矩阵组织来实现目标。当重大事件发生时(如恐怖袭击或内战)，高管及其领导的公司往往会措手不及。随着世界的地缘政治结构开始变得不稳定，只有那些更具预见性并随时准备迎接变革的公司才能长期在竞争中占据上风。本书提供了一个战略框架，帮助企业高管在不断变化的地缘政治格局中应对全球化的挑战。本书强调了超越对不同国家和地区的简单理解的必要性；讨论了可能导致不同市场成败的地缘政治问题；探索了应对全球及本土复杂性的策略；引入了招聘和组织方面的创新理念。（LYR）

Awards/获奖情况：Rosenberg指出一个国家的政治和社会条件很可能会决定在当地的投资回报率，他为国际企业的高管和董事会成员提供了一个政治地缘视角，帮助他们利用这个工具来评估影响公司运作的各种问题。他的目的不是取代深入的分析和顾问的工作，而是使决策者在这一领域有充分的基础，以便提出有深度的问题，并在面对相互矛盾的证据时独立决定应该采取怎样的行动。——protoview.com

Noting that political and social conditions in a country may well determine whether investments there return a profit, Rosenberg offers executives and board members of international companies a geopolitical perspective on the world as it is today as a tool kit to think through issues that affect their businesses in that part of the world where they operate. His purpose is not to replace deep analysis and the work of specialized consultants, but to give decision makers sufficient grounding in the field to ask better questions and decide for themselves what to do when faced with contradictory evidence.--Annotation (c)2017 "(protoview.com) "

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