MANAGING YOUR BAND - SIXTH EDITION: ARTIST MANAGEMENT: THE ULTIMATE RESPONSIBILITY

Book ID/图书代码： 05793017C00041

English Summary/英文概要： (Book). Making it in music has never been easy, but today it’s harder than ever before. The digital age has dawned and, with it, the music biz has wholly merged with the entertainment industry. Up-and-comers are immediately faced with a dire choice: alter your art to appease the powers that be or learn to navigate the notoriously grimy underside of the most glamorous profession in the world. Whether you’re a self-reliant DIY musician or an aspiring personal manager, Stephen Marcone and David Philp’s Managing Your Band Artist Management: The Ultimate Responsibility can help you keep your shirt and maybe just maybe make a buck, all for less than the price of a decent dinner. Now in its sixth edition, Managing Your Band has long since been the standard bearer for aspirants and hardened vets alike. From dive bars to festivals, from branding and merchandising to marketing and publicity, from publishing and licensing to rights and contracts, Marcone and Philp leave no stone unturned in this comprehensive guide to artist management. A lofty claim, eh? No need to take our word for it luminaries in every corner of the industry are willing to testify. To put it mildly, the book has a reputation with record labels. John Butler, Vice President of Promotion at Curb, believes that "Marcone and Philp take on our ever-changing business with a fresh and complete approach. The breadth of information here is as important to veterans as it is to the new entrepreneurs that will power the current and next versions of the music industry." Paul Sinclair, the EVP of Digital Strategy & Innovation at Atlantic, attests that "the 6th edition of Managing Your Band provides an excellent blueprint to follow paths of flexibility and specificity toward a successful career in music. In this book, you find the framework. Implement it well and you have a better shot of finding success with your musical art." Joe Riccitelli, the EVP/GM of RCA, considers the book "a must for new and established managers who may need a brush-up on topics they have forgotten," as "Stephen’s & David’s vast experience pays off in the 6th edition." Hell, this is "the only book" music mogul Harvey Leeds "took to Israel to teach the Israelis about the international music and entertainment business!" In the end, we think Doc McGhee, the man who whisked Bon Jovi and Motley Crue to superstardom, says it best: "I wish I had something like this when I was starting out!" What more can we say? Pick up the latest edition of Managing Your Band and chase that wild dream!

Chinese Summary/中文概要： (书)。在音乐中做到这一点从来都不容易，但今天却比以往任何时候都更难。数字时代已经到来，音乐产业也随之与娱乐业完全融合。后起之秀们马上面临着一个可怕的选择:要么改变你的艺术，以安抚当权者，要么学会在这个世界上最迷人的职业中臭名昭著的阴暗面中游刃有余。不管你是一个自力更生的DIY音乐家，还是一个有抱负的个人经理人，斯蒂芬•马尔科内和大卫•菲尔普的《管理你的乐队艺术家:最终的责任》可以帮助你保持你的职业，也许只是可能赚到钱，所有这些都比一顿像样的晚餐的价格要低。现在是它的第六版，管理你的乐队一直以来都是野心家和老资格的老兵的标准。从潜水酒吧到音乐节，从品牌和销售到营销和宣传，从出版和许可到权利和合同，马尔科内和菲尔普在这篇关于艺术家管理的综合指南中不毫无保留的带给我们指导。一个崇高的要求，是吗?如果你觉得没有必要相信我们的话，行业各个角落的杰出人士都愿意作证。委婉地说，这本书在唱片公司享有盛誉。约翰•巴特勒是公司的推广副总裁，他认为“马尔科内和菲尔普以一种全新的、完整的方式接手了我们不断变化的业务。”这里的信息广度对于退伍军人和那些将推动当前和未来音乐产业发展的新企业家同样重要。《大西洋月刊》数字战略与创新副总裁保罗•辛克莱证实，“第六版《管理你的乐队》提供了一幅优秀的蓝图，让你可以沿着灵活而具体的道路，在音乐事业上取得成功。”在这本书中，你可以找到框架。如果运用得当，你就能更好地利用自己的音乐艺术获得成功。RCA的副总裁兼总经理乔•理奇泰利认为，“这本书对于那些可能需要对他们已经忘记的话题进行复习的新经理们来说是必须的”，“斯蒂芬 & 大卫的丰富经验在第六版中得到了回报”。见鬼，这是“唯一一本”音乐大亨，哈维•利兹“带着这本书去以色列教以色列人国际音乐和娱乐业务的!”最后，我们认为把邦•乔维和莫特利•克鲁带到超级巨星地位的麦克吉博士说得最好:“我希望我一开始就有这样的东西!”我们还能说什么呢?拿起最新版的管理你的乐队和追逐那个狂野的梦想!（WYL）

Awards/获奖情况：

About the Author/作者介绍： 斯蒂芬•马尔科内是史诗唱片组的一名成员，他进行了广泛的巡回演出，在团队的创新和管理工作中发挥了积极作用。他目前是威廉•帕特森大学音乐和娱乐管理课程的主任。

大卫•菲尔普是威廉•帕特森大学音乐、娱乐管理和流行音乐研究项目的助理教授。他有超过20年的工作经验，曾为环球音乐集团，多字幕视频和更大的媒体广播工作。

DR. STEPHEN MARCONE was a member of an Epic Records recording group and toured extensively, taking an active role in the creative and managerial endeavours of the ensemble. He is currently director of the music and entertainment management programs at William Paterson University. DAVID PHILP is an assistant professor in the music and entertainment management and popular music studies programs at William Paterson University. He has over 20 years of experience working for the Universal Music Group, PolyGram Video, and Greater Media Broadcasting.

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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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