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    图书详情
    代理商:大苹果
    页数:256
    定价:0.00 美元
    上传日期:2018-1-8 0:00:00

    MARKETING YOUR STARTUP: THE INC. GUIDE TO GETTING CUSTOMERS, GAINING TRACTION, AND GROWING YOUR BUSINESS

    Book ID/图书代码: 00431018C00001

    English Summary/英文概要: To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales.

    But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don’t know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how:

    Dollar Shave Club mastered the inexpensive viral video-- and rocketed to success - Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way - SoulCycle’s obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation

    Through firsthand insights from founders and helpful how-to guidelines, you’ll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you’ve got a robust budget or you’re bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.

    Chinese Summary/中文概要:

    Awards/获奖情况:

    About the Author/作者介绍: SIMONA COVEL is an award-winning writer and editor. A content strategist with deep expertise in both business journalism and marketing, she has helped countless organizations get noticed in a crowded marketplace. As a journalist, she covered small business and entrepreneurship for The Wall Street Journal, and served as an editor at Inc. magazine.

    Format:HARDCOVER

    Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE

    Complex/Traditional Chinese/繁体中文:AVAILABLE

    Sales in other countries/其他国家销售情况:

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