AUTONOMOUS DRIVING: HOW THE DRIVERLESS REVOLUTION WILL CHANGE THE WORLD
Book ID/图书代码： 18C00062
English Summary/英文概要： This book looks at the latest advances in autonomous driving, demonstrating that a future once considered science fiction is now close at hand.
Acceptance of driverless cars relies on more than just the technology that delivers it; in this book the authors consider the shift in attitudes required for social acceptance and a move towards considering cars one aspect of a wider mobility solution. In addition, a clear demand is arising from gridlocked megacities across the globe. Autonomous driving offers a solution for the high pollution levels and management of the transport infrastructure where current methods are proving insufficient in places of high population density.
Having highlighted the need for driverless cars, the book concludes with an ambitious agenda to ensure the successful delivery of autonomous driving. Political requirements, including investment in a new infrastructure and a commitment to collaboration across borders factors in the ten-point plan for governments seeking to establish international leaders in the latest advances in mobility services.
From ethical considerations in the programming of automated driving procedures to changes in attitudes towards car ownership and design, this title is a comprehensive look at the latest revolution in mobility.
Chinese Summary/中文概要： 当今世界处于百年未有之大变局，在新一轮全球科技革命和产业变革的下，汽车产业呈现出绿色化、电动化、智能化、网联化、共享化的发展趋势；汽车行业的价值正在由过去以车辆为中心的模式，转向以消费者为中心的模式；汽车产业的格局也从以产品+技术为中心，向以用户体验为中心升级。
纵观全球，无人驾驶汽车作为前沿发展方向，已成为全球汽车产业发展的战略方向。本书介绍了无人驾驶全领域的全新进展，讨论了无人驾驶所带来的技术升级、社会变革和经济机遇，以及给我们生活的方方面面带来的深远影响和改变。(JD)
Awards/获奖情况：编辑推荐
适读人群 ：从业者、研究人员、大众读者
知名专家与奥迪前CEO力作，全领域、跨越时间线深思无人驾驶，详述未来真实可落地的无人驾驶之道汽车界泰斗、中国工程院郭孔辉院士，FISITA终身名誉主席、清华大学赵福全院长，全德华人机电工程学会张式程主席等诚挚推荐世界汽车工程师学会联合会(FISITA)副主席、技术委员会主席，吉林大学马芳武教授团队翻译、审校。
打破无人驾驶研究局限性，综合分析全局利益相关方，深入思考无人驾驶全领域变革，破解落地之道。
站在产业各领域全局角度，跨越短期到长期远景时间线，真正理解无人驾驶带来的全方位变革、冲击与深远影响。
从无人驾驶技术到革新汽车设计理念，从商业模式转变到新型经济生态发展，从环境保护到城市智能规划，从伦理道德风险到法律法规制定，从社交家庭关系到国家主管部门监管，从全新应用场景到网络隐私安全，从用户行为、心理到维修、金融保险等全领域，让你读懂未来真实可落地的无人驾驶。
Herrmann, a professor of marketing, Brenner, a professor of information management, and Stadler, the CEO of Audi, explore how driverless cars will change people’s lives, the automotive and technology industry, environmental protection, the economy, legal and regulatory conditions, and other aspects of the world. They discuss facts about human driving, trends and disruptive technology related to mobility, the history and different levels of autonomous driving, economic aspects, and development phases; the technology of autonomous driving, including digitized and connected cars and cybersecurity and data privacy; the arena of autonomous driving, including areas of current use and the stakeholders and players involved; customers and their mobility behavior and expectations, as well as use cases, whether autonomous driving can fail, and product positioning; framework conditions for autonomous driving, including protection and liability, norms and standards, and ethics and morals; the impact on vehicle design, human-machine interaction, time, cost, and safety; the impact on companies and their business models, value chains, the sharing economy, and the insurance industry; the impact on society in the areas of work and welfare, competitiveness, emerging societies, and urban development; and the actions needed by the auto industry and government to manage the transition.--Annotation (c)2018 "(protoview.com) "
About the Author/作者介绍： Andreas Herrmann是圣加仑大学客户洞察中心主任，也是奥迪市场研究实验室负责人。他在汽车行业有着丰富的经验，曾在奥迪公司担任总监，也曾在咨询公司与奔驰、宝马、大众和保时捷等公司合作。Andreas Herrmann在管理、消费者行为和市场营销领域出版和发表过15本著作和200多篇文章。
Walter Brenner是圣加仑大学信息管理研究所主任。主要关注信息管理、创新和移动化，并为IT、金融、服务和汽车领域提供专业咨询服务。Walter Brenner也是30本著作的作者和300多篇科技论文的编辑。
Rupert Stadler是奥迪公司董事会前主席。他于1990年加入奥迪公司，担任销售和市场总监。1997年起，Rupert Stadler担任大众汽车集团管理董事会办公室负责人，2002年起担任集团产品规划部负责人。2003年，他成为奥迪公司管理董事会成员，2007年成为奥迪公司董事会主席。
Andreas Herrmann is Director of the Institute for Customer Insight at the University of St Gallen and Head of the Audi Lab for Market Research. He has extensive experience in the automobile industry having worked as Controller at Audi AG and through consultancy work, where he has collaborated with Mercedes, BMW, Volkswagen and Porsche. Andreas is author of 15 books and over 200 articles in the areas of management, consumer behaviour and marketing.
Walter Brenner is Managing Director of the Institute of Information Management at the University of St Gallen and former Dean of the School of Management. Previously, he was Head of Application Development at Lonza AG, and before this he provided consultancy services in the IT, financial, service and machine sectors. Walter is author and editor of 30 books and more than 300 scientific publications.
Rupert Stadler is Chairman of the Board of Management at AUDI AG. He joined AUDI AG in 1990 as Controller in the Sales and Marketing area before switching to Volkswagen/Audi España SA as Commercial Director in 1994. In that capacity he was responsible for controllership, accounts, personnel and organisation. From 1997, Rupert was Head of the Board of Management’s Office for the Volkswagen Group and was Head of Group Product Planning from 2002. He became an AUDI AG Board Member in 2003, and in 2007 he was made Chairman of the Board of Management.
Format:照片
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
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