WE WERE YAHOO!: FROM INTERNET PIONEER TO THE TRILLION DOLLAR LOSS OF GOOGLE AND FACEBOOK
Book ID/图书代码： 08280018C00010
English Summary/英文概要： For anyone paying attention, the beginning of the end for Yahoo! began with decisions made by the first team of executives while the company was on its way up, which set the stage for horrific decisions made by subsequent generations of Yahoo! leadership. Most decisions were either pure incompetence or just lack of vision by CEOs from 2001 to the present.
Twenty-one years after its incorporation and sixteen years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Also on that day, the iPhone was more than seven years away from launch, Google was four years from its IPO, Amazon was hemorrhaging money, and Mark Zuckerberg was still in high school!
At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google’s Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo!
Yahoo!’s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo’s hand in the Facebook negotiations haunted the rest of the company’s existence. In addition, factors outside of Yahoo’s control--most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good.
The story of Yahoo! is a cautionary tale not intended for the faint of heart.
Chinese Summary/中文概要： 对于任何关注的人来说，这是雅虎的终结之初！从第一批高管的决定开始，公司正在上升，这为后来几代雅虎做出的可怕决定奠定了基础。领导，大多数的决定要么是纯粹的无能，要么就是从2001年到现在，CEO们缺乏远见。
在公司成立21年之后，在其股价达到顶峰的16年之后，雅虎在2000年1月3日以每股118.75美元的价格收盘时，股价下跌了96%，市值达到了1200亿美元。华尔街的雅虎!当时，在不到6年的时间里，迪斯尼、新闻集团和康卡斯特的合并都比这要高。同样在那一天，iPhone（苹果公司）离发布还有7年多的时间，谷歌离IPO（首次公开募股）还有4年时间，亚马逊的资金正在流失，马克扎克伯格还在上高中！
截至2016年底，全球市值最高的公司中，排名前七的企业包括苹果第一、Alphabet（阿尔法贝特，谷歌母公司）第二名、亚马逊排行第5、Facebook（脸书） 第七。这些公司加起来的价值超过了2万亿美元，超过了Verizon（威瑞森）收购雅虎的价格。
雅虎这个故事是一个失败的策略，失败的机会，和糟糕的执行。早期的决定不再强调搜索功能，低估了谷歌，在Facebook的谈判中夸大了雅虎的影响力，这一直困扰着该公司的其他业务。此外，雅虎控制之外的因素——最明显的是，华尔街的非理性预期创造了一个环境，在这种环境下，短期决策是以牺牲长期利益为代价的。
雅虎的故事是一个警世故事，不是为心灵的脆弱而准备的。（WYL）
Awards/获奖情况：
About the Author/作者介绍： 参议员杰里米•林是早期的互联网先驱，他为雅虎开设了东海岸办事处。1996年初离开他的公寓。在与公司取得了5年的成功之后，林把他的年轻家庭搬到了佛罗里达。2002年，环城大学成立了学生联合会，与家长和教育工作者联合起来，解决欺凌问题（极好的）。“棒极了”是一个针对中学生的为期八周的项目。我们的策略是识别旁观者，并让学生有勇气和信心在不恰当的行为发生时进行干预。自从它在佛罗里达州立大学成立以来，已经有超过5万名学生参与了这个项目。
2006年，绝大多数人当选为佛罗里达州参议员。在他任职的10年里，参议员林介绍并通过了几项旨在为国家启动创新经济的立法。
此外，参议员林还起草了几项法案，引起了全国的广泛关注，其中包括支持将佛罗里达州的总统初选移至2月初举行的2008年大选，并提议将计算机编程作为高中学生的外语选项。
在佛罗里达的所有报纸上，参议员林都有成千上万的提及，而且经常作为嘉宾出现在福克斯、福克斯商业、CNN（美国有线电视新闻网）和NewsMax（大全新闻网）的几个全国性有线电视新闻节目中。时代杂志、新闻周刊、今日美国、纽约时报和美国新闻与世界报道都报道或评论了参议员林提出的立法。此外，彭博商业周刊还将“林”列为十大雅虎人之一！在美国的校友。
参议员林在佛罗里达的工业和贸易活动、政治俱乐部和大学校园里进行了会谈。他的演讲提到了雅虎的兴衰。他的个人经历帮助引领了数字信息时代。
Senator Jeremy Ring was an early internet pioneer, as he opened the East Coast office for Yahoo! out of his apartment in early 1996. Following five extremely successful years with the company, Ring relocated his young family to Florida. In 2002,Ring founded Students United with Parents and Educators to Resolve Bullying (SUPERB). SUPERB is an eight-week program targeting middle-school students. The strategy is to identify the bystander and empower that student with bravery and confidence to intervene when inappropriate behavior is occurring. Since its inception over 50,000 students throughout the state of Florida have participated in the program.
In 2006, Ring overwhelmingly was elected to Florida state senate. During his ten years in office, Senator Ring introduced and passed several pieces of legislation aimed at jumpstarting the innovation economy for the state.
Additionally, Senator Ring authored several bills that gained significant national attention, including sponsoring legislation to move Florida’s presidential primary to early February for the 2008 election and proposing computer programming be included as a foreign language option for high school students.
Senator Ring has had thousands of mentions in all newspapers across Florida as well as appeared often as a guest on several national cable news programs on Fox, Fox Business, CNN, and NewsMax. Time magazine, Newsweek, USA Today, The New York Times, and US News and World Report have all reported or opined on legislation proposed by Senator Ring. In addition, Bloomberg Business Week named Ring as one of the top ten Yahoo! alumni in America.
Senator Ring has given talks at industry and trade events, political clubs and college campuses throughout Florida. His speeches mention the rise and fall of Yahoo! and his own personal experiences helping to usher in the digital information age.
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