COLLABORATIVE ADVANTAGE: HOW COLLABORATION BEATS COMPETITION AS A STRATEGY FOR SUCCESS
Book ID/图书代码： 07980018C00099
English Summary/英文概要： Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization.
He presents today’s business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world.
You will gain access to world-leading techniques to enable you to:
· Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side.
· Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships.
· De-couple your potential for growth from the level of resource your organization controls.
This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.
Chinese Summary/中文概要： 战略咨询师、社会企业家 Paul Skinner指出，我们已经到了一个历史转折点，现在竞争优势可能不再符合企业的最佳利益。
他透过全新的战略眼光介绍了当今的商业和社会挑战，并提供这本书作为实用指南，帮助你创造合作优势，改造业务并改变世界。
你将通过本书获得世界领先的技术，从而：
• 动员员工、合作伙伴、合作者和客户围绕一个共同的目标，让每个人都站在你的一边
。
• 促进改进的创新，接触更多的客户或受益者，建立更大的忠诚度，产生更大的收入，并建立更有前途的伙伴关系。
• 将你的成长潜力与目前组织所控制的资源级别脱钩。
本书是必不可少的指南，通过将外部世界更充分的价值创造潜力带入组织内部，帮助你转变业务的增长或非营利组织的影响。（LYR）
Awards/获奖情况：图书卖点：提出了基于一手信息的全新观念，挑战了Michael Porter所提出的的经典竞争优势理论；提出了一个步骤清晰的框架；包含了丰富的实例。
图书评论：
利用这本来自合作优势先锋的图书，帮助你的业务呈现指数级增长。——Sir Tom Shebbeare，Virgin Startup and Virgin Money Giving总裁
真正改变范式的书很少见，但作者的论点在我看来既具有革命性又具有必然性。——Alison Jones，教练、战略师、“非凡商业图书会”主持人，著有《这本书就是商业》
本书中，作者为任何处理复杂任务的人提供了一系列非常珍贵的宝石。不管是在企业、非营利组织还是社会环境中，都是必不可少的。——Damian Ryan，著有《理解数字营销》， Moore Stephens合伙人
Sales Points
• Offers a first-hand account from the pioneer of a new concept in organisational strategy, which challenges the classic COMPETITIVE ADVANTAGE by Professor Michael Porter.
• Provides a step-by-step framework to unlock a new level of engagement with stakeholders for greater success.
• Includes a wealth of practical examples from business, government and the voluntary sector to bring the concept to life.
• The author is the founder of the Agency of the Future, that helps clients and partners create Collaborative Advantage to drive organisational success, create economic value and improve peoples’ lives.
Reviews
• ’Use this book from the pioneer of Collaborative Advantage to grow your business exponentially’ - Sir Tom Shebbeare, Chairman Virgin Startup and Virgin Money Giving
• ’Truly paradigm-shifting books are rare, but Paul’s argument seems to me both revolutionary and inevitable’ - Alison Jones, coach, strategist and host of The Extraordinary Business Book Club and author of THIS BOOK MEANS BUSINESS
• ’A refreshing and optimistic take on the opportunities a collaborative mindset can open up for business. Paul Skinner speaks from experience....and it shows’ - Paul George, Senior Partner and Head of International Development, PwC
• ’In this work Paul Skinner has set out a highly precious set of gems for anyone tackling a complex task. Whether in business, not-for-profit or social environments, this is a must read’ - Damian Ryan, author of UNDERSTANDING DIGITAL MARKETING, and partner of Moore Stephens
About the Author/作者介绍： Paul Skinner,未来机构的创始人，这是一家帮助客户和合作伙伴创造合作优势的协作咨询公司，旨在推动组织的成功，创造经济价值并改善生活。Skinner已经向普华永道、联合国、索尼和拯救儿童等不同的客户提供建议。2014年，他被授予边山大学商学院荣誉访问奖学金，并两次获得特许市场研究中心颁发的“年度顾问”奖。Paul Skinner is the founder of the Agency of the Future, a collaborative consultancy that helps clients and partners create Collaborative Advantage to drive organisational success, create economic value and improve lives. Skinner has advised clients as diverse as PwC and the United Nations, Sony and Save the Children. In 2014 he was awarded an honorary visiting fellowship at Edge Hill University Business School and has twice won "Consultant of the Year" awards from the Chartered Institute of Marketing.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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