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    代理商:大苹果
    页数:448
    定价:0.00 美元
    上传日期:2018-4-16 0:00:00

    THE DIGITAL MANIFESTO: PRINCIPLES AND PRACTICES FOR ORCHESTRATING AN IT VALUE CHAIN

    Book ID/图书代码: 07344018C00001

    English Summary/英文概要: Business and IT executives in leading organizations increasingly stand side-by-side to strengthen their company’s strategic advantages, capture new digital markets, and realize value from disruptive technologies. Professionals responsible for defining and executing IT strategy are required to act on the digitalization of their company’s business model and are continuously pressured to become more agile, innovative, and pro-active. This book introduces the six key principles that will enable business and IT executives, and the practitioners responsible for the digitalization of the firm’s business model and strategy in technology-driven companies, to improve the value realization of their investments in information technology. The principles are operationalized using concepts and tools such as business IT convergence, business model canvas, agile, and value-based IT management.

    Chinese Summary/中文概要: 领先组织的业务和IT高管越来越多地并肩站在一起,以加强公司的战略优势,占领新的数字市场,并从颠覆性技术中实现价值。负责定义和执行IT策略的专业人员需要对公司业务模式的数字化采取行动,并不断受到压力,以变得更加敏捷、创新和积极主动。这本书介绍了六个关键原则,将使业务和IT主管,以及负责公司业务模式和技术驱动公司战略数字化的从业者,改善他们在信息技术投资的价值实现。这些原则是使用概念和工具进行操作的,例如业务IT收敛、业务模型画布、敏捷和基于价值的IT管理。(WYL)

    Awards/获奖情况:

    About the Author/作者介绍: 兹尔勒曼斯先生在IT策略、采购和ITIL服务管理方面有超过12年的经验。作为一名顾问,他为大型国际公司,包括飞利浦、英美烟草、沙特电信和益华电脑设计系统提供建议。他目前受雇于一家IT服务提供商,担任业务部门经理。他发表过许多文章,但主要是在荷兰,因为他居住在荷兰鹿特丹。弗兰克拥有管理学硕士学位,工程学士学位。

    Mr. Zielemans has over twelve years experience in IT strategy, sourcing and ITIL service management. As a consultant he has advised large international companies including Philips, British American Tobacco, Saudi Telecom and Cadence Design Systems. He currently is employed by an IT service provider as a business unit manager. He is a published author of numerous articles, but primarily in Dutch since Rotterdam, Netherlands is where he resides. Frank has Masters in Management Science, Bachelor degree in Engineering.

    Format:HARDCOVER

    Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE

    Complex/Traditional Chinese/繁体中文:AVAILABLE

    Sales in other countries/其他国家销售情况:

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