PROFITABLE PODCASTING: GROW YOUR BUSINESS, EXPAND YOUR PLATFORM, AND BUILD A NATION OF TRUE FANS
Book ID/图书代码： 00431018C00032
English Summary/英文概要： The secret to making money in podcasting. The word is out: content marketing is king. But when nearly every business has a blog, it’s tough to stand out. The real secret is that there’s a much better tool for spreading influence and generating revenue-one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Plan your podcast strategy * Choose the ideal format for your show * Be a great host * Get the best guests * Mastermind interview questions * Record and edit interviews like a pro * Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease * Maximize buzz for the launch * Secure generous sponsorship * Achieve top rankings fast * Win fans * And more It’s true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.
Chinese Summary/中文概要： 播客赚钱的秘诀。但当几乎所有企业都创建了播客时，就很难脱颖而出。真正的秘诀是，可以通过更小的竞争，利用更好的工具来传播影响、创造收入。播客提供了丰富的机会，尤其是如果你能早点开始做博客、并且做得好的话。《盈利的播客》根据作者从亲身的创业经验，为任何行业的播客创作、发布、营销和货币化提供了精确实用的信息。这本不可或缺的指南列举了有用的软件推荐、网络和社会策略、时间表、案例等等，详细解释了如何：规划播客策略*如何为节目选择最理想的格式*如何成为优秀的主持人*如何邀请到最好的嘉宾*等等。
的确，播客可能比其他营销和销售工作需要更多的技术知识，但一旦你征服了学习曲线，你就能获得利润丰厚的回报。《盈利的播客》可以帮助你快速而轻松地获得回报。（LYR）
Awards/获奖情况：“当你决定播客是否适合你，如果适合，如何把它做好，你必须做出选择。”——Lead
“播客市场营销超级巨星”——Susan Friedmann
“Woessner希望帮助小企业蓬勃发展……他提供你所需要的一切信息，帮助你逐步实现创收，内容全面完整，但又通俗易懂。”——Retailing Insight
..".your go-to-choice when it comes to determining if podcasting will work for you and if it is, how to do it well." -- Lead, Follow or Get out of the Way
"podcast marketing superstar" --Susan Friedmann, Book Marketing Mentors
"Woessner wants to help small businesses thrive...he provides all the information you need, step-by-step, in complete yet comprehensible terms." --Retailing Insight
About the Author/作者介绍： Stephen Woessner, Host of Onward Nation and CEO of Predictive ROI
Stephen Woessner现任Onward Nation主持人兼Predictive ROI首席执行官。他是Predictive ROI的创始人兼首席执行官。Predictive ROI是一家数字营销机构，Onward Nation是旗下一档播客节目，旨在学习当今顶尖的商业领袖的思维和行为模式。Onward Nation在全球各地播放，订阅用户超过28000。
Stephen曾在美国空军服役，在威斯康星大学担任全职学术职员六年，并向众多小型企业领导教授数字营销课程，并著有《小型企业所有人优化搜索引擎手册》、《通过传播性社交网络增加在线销售》、《盈利播客》三本书。
他的数字营销见解已在Forbes.com、Entrepreneur.com和《华盛顿邮报》等媒体上刊登。
Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation -- a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers.
Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the "8 Money Draining Mistakes" and the "8 Money Making Opportunities." Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes.
Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, "The Small Business Owner’s Handbook to Search Engine Optimization", "Increase Online Sales Through Viral Social Networking", and "Profitable Podcasting."
His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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