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    代理商:大苹果
    页数:224
    定价:0.00 美元
    上传日期:2018-5-18 0:00:00

    THE ENTREPRENEUR’S PLAYBOOK: MORE THAN 100 PROVEN STRATEGIES, TIPS, AND TECHNIQUES TO BUILD A RADICALLY SUCCESSFUL BUSINESS

    Book ID/图书代码: 00431018C00037

    English Summary/英文概要: When failure is not an option. Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products * Get serious about positioning, distributing, and licensing * Find funding * Take calculated risks and minimize failure * And much more. The Entrepreneur’s Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.

    Chinese Summary/中文概要: 失败不再是选项。伟大的新想法很少能造就伟大的企业。制定商业计划可能会浪费时间。你将需要比你想象中要多得多的创业资金。这些反直觉的概念帮助世界上最优秀的企业家获得了成功。然而,我们中的大多数人只能通过艰苦的方式学习学会这些概念。莱恩•格林是一位经验丰富的投资者、企业家和商业教授,他分享了创业的内幕和行之有效的策略。该书以他广受欢迎的终极创业课程为基础,介绍了如何:找到改进产品的可靠机会、认真定位、分销和许可、寻找资金、承担计算风险并将失败降至最低等等。《企业家的手册》让你成为一名学生:几十个练习(你可以在线提交以获得反馈)和数百个例子使得学习变得困难。在你能找到让创业成功的最佳想法时,你为什么还要跌跌撞撞地走向失败呢。(ZY)

    Awards/获奖情况:“这是关于创业和经营的简洁、聪明和意外的建议。”——《图书馆杂志》

    “这本书为有抱负的企业家提供了大量实用的建议,包括确定机会的简单方法。”——《赫芬顿邮报》

    “《企业家的手册》中的课程和内容是改变生活的重要因素,也是独一无二的。读者学会了以不同的方式思考,从而获得信心,成为一个有计划的冒险者。”——《CEO论坛杂志》

    “正如史蒂夫•乔布斯所说:以不同的方式思考。成为改变世界的疯子之一。这本书将为你提供真实世界的工具。”——《CEO论坛杂志》

    "Succinct, smart, and unexpected advice on starting and running a business." -Library Journal

    ..".full of practical advice for aspiring entrepreneurs, including easy ways to identify sure-bet opportunities..." - Huffington Post

    "Lessons and content in The Entrepreneur’s Playbook are life changing and unique. The reader learns to think differently, gain confidence and become a calculated risk taker." -CEO Forum magazine

    "As Steve Jobs said, ’Think differently. Be one of the crazies that changes the world.’ This book will you with real world tools to do so." -CEO Forum magazine

    About the Author/作者介绍: 伦纳德•C•格林是格林集团的创始人和主席,任教于巴布森学院,是SoBe饮料和蓝馔宠物食品的主要人物。保罗•B•布朗是《纽约时报》的长期撰稿人,曾任《商业周刊》、《福布斯》和其他股份有限公司的撰稿人与编辑。

    保罗•B•布朗是《纽约时报》的长期撰稿人,曾任《商业周刊》、《福布斯》和其他股份有限公司的撰稿人与编辑。查尔斯•F•基弗是创新协会的总裁,该公司率先定义了组织学习这一内容。伦纳德•A•施莱辛格在担任巴布森学院院长后,回到了哈佛商学院,担任贝克基金会工商管理教授。他们共同撰写了《刚刚开始》,以及《哈佛商业评论》和《福布斯》的热门博客。

    Leonard C. Green is founder and chairman of the Green Group, teaches at Babson College, and was a major influence behind SoBe beverages and Blue Buffalo pet food. Paul B. Brown is a long-time contributor to The New York Times and former writer/editor of BusinessWeek, Forbes, and Inc.

    PAUL B. BROWN is a long-time contributor to the New York Times and a former writer and editor for BusinessWeek, Forbes, and Inc. CHARLES F. KIEFER is President of Innovation Associates, the firm that pioneered the concept of organizational learning. LEONARD A. SCHLESINGER returned to Harvard Business School as a Baker Foundation Professor of Business Administration after serving as president of Babson College. Together, they are the authors of Just Start as well as popular blogs for Harvard Business Review and Forbes.

    Format:HARDCOVER

    Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE

    Complex/Traditional Chinese/繁体中文:AVAILABLE

    Sales in other countries/其他国家销售情况:

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