RESEARCHING COMMUNICATIONS:A PRACTICAL GUIDE TO METHODS IN MEDIA AND CULTURAL ANALYSIS

Book ID/图书代码： 04289005B03848

English Summary/英文概要： Studying communications and the media requires a range of research methods drawn from disciplines as diverse as sociology, psychology, literary analysis, linguistics and economics. This textbook sets out a comprehensive guide for students and researchers on methods for researching communications. As well as explaining the basics and background to differing research methods, it provides examples, illustrative research analyses, and step-by-step guides on how to do research. Covering all aspects of communication research, the book also explains the ethical issues involved in research and sets out questions of objectivity, qualitative and quantitative approaches, and the role of empirical research. The authors use a range of examples to illustrate the chapters, and draw on their experience of teaching media and communication studies at a variety of levels and in many countries. The book includes a glossary of key terms and provides a guide to all facets of researching and communication for the student embarking on a project, or the researcher designing and developing a study.

Chinese Summary/中文概要： 本书是一本媒体和交流研究的指南，它介绍了主要的研究方法，例举了许多研究分析的实例，提供了循序渐进做研究的指南。学习媒体和交流的学生将会发现，这是一本对他们的学习十分有用的书。

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About the Author/作者介绍： 四位作者都在英国Loughborough大学的社会科学系工作。David Deacon和Michael Pickering都是交流和媒体研究的讲师。Peter Golding是社会学教授和系主任。Graham Murdock是文化社会学讲师。

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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