ENTREPRENEURSHIP IN THEORY AND PRACTICE: PARADOXES IN PLAY

Book ID/图书代码： 04289518C00023

English Summary/英文概要： Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation, and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings the reader up to date with the newest trends in the entrepreneurship field and includes four insightful new chapters, covering: * nascent entrepreneurship * design thinking * public entrepreneurship * entrepreneurship policy. New diagrams and figures have been added throughout to clarify key concepts and to clearly illustrate workflow relationships. With real-life international case stories by high profile entrepreneurship scholars, such as William B. Gartner, Saras Sarasvathy, Alain Fayolle, Benson Honig, the book highlights the paradoxes and dilemmas entrepreneurs may encounter on their entrepreneurial journey. Including student involvement, theory, paradoxes, actions, and exercises, all undergraduate students with or without prior entrepreneurship education can enjoy the many benefits, puzzles, and insights the book has to offer.

Chinese Summary/中文概要： 本书提供了对创业现象的全面概述，主要包括创业过程、内容和情境。创业过程侧重于在各种组织环境中的创业机会出现、评估和组织等，创业内容侧重于资源、网络、商业计划及设计思考等，创业情境侧重于内创业、社会创业、公共创业及创业政策等。创业研究领域知名学者如William B. Gartner, Saras Sarasvathy, Alain Fayolle, Kevin Hindle, Thomas Cooney, Anita Van Gils and Ann Clarke为本书撰写了教学案例。本书突出了创业者在创业过程中可能遇到的悖论和困境，强调了学生的参与、行动和练习。（DD）

Awards/获奖情况：

About the Author/作者介绍： Suna Lowe Nielsen, Kim Klyver, Majbritt Rostgaard Evald and Torben Bager, University of Southern Denmark

Format:插图

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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