CULTURE YOUR CULTURE: INNOVATING EXPERIENCES AT WORK
Book ID/图书代码： 04331418C00045
English Summary/英文概要： Organizational culture isn’t just a hot topic--it’s an untapped asset and potential liability for all businesses. And yet, for all its potential to make or break, few know how to manage cultures with proficiency. Culture Your Culture: Innovating Experiences @Work provides the much-needed "how-to" with Design of Work Experience (DOWE). Tapping into human-centered design, interdisciplinary innovation concepts, and other research, this leading edge approach partners employees and their employers in unprecedented ways to co-create solutions and differentiating experiences that are customized, relevant, and profoundly impactful to the organizations for which they are intended--all while building employee engagement, learning agility, and capability.
Be open to changing mindsets, for this is not your typical business book. Part-business case, part-instructional, and part-commentary, the guidance offered here puts your organization--not some detached case studies--at the center to envision how DOWE can help you design solutions and experiences unique to your context.
Culture will no longer be esoteric or intangible, but overt, meaningful, fully leveraged, and truly experienced. No more hacking through trial and error to a culture that lacks sustainability. We can practice the management of culture and organizational change through lived experiences, with intention, rigor, and discipline.
Leaders, managers, teams, and employees alike will benefit from understanding the need for this approach, how it’s defined, why it works, and what to do to successfully tackle business challenges and positively influence lives with this innovative model--if you are willing to do the work to get there.
Chinese Summary/中文概要： 組織文化不僅僅只是一個熱門話題，它對於所有產業來說都是一個尚待開發的資產和潛能，然而，儘管如此，很少有人知道如何有效的經營組織文化。
本書以「DOWE」理論（Design of Work Experience），為讀者提供了能立即上手的「操作守則」，根據以人為本位的
設計理念與跨學科的創新概念，提出一套全新的方法，使員工與雇主能一同合作，以前所未有的方式共同創造解決方案與不同的體驗，建立企業的向心力、提升員工的應變能力與
工作成效，透過有效的文化經營，結合生活經驗、組織制度與紀律，使你的組織文化不再只是空洞的口號，而是可以被員工所內化、經驗的體驗。
組織專家Karen Jaw-Madson在追求由研究，寫作，諮詢，教學/演講和創意追求組成的“投資組合事業”之前，是一名成功的企業高級主管。作為跨多個行業的多功能領導者，Karen在全球開發、領導並實施了眾多組織計劃。 她為組織提供創新方法和量身打造的解決方案以應對挑戰。她的專長領域包括企業文化、組織變革和人員管理策略。 她擁有Bryn Mawr學院的民族和文化研究學士學位以及哥倫比亞大學的社會組織心理學碩士學位。
Awards/获奖情况：Introduction.
Chapter 1. A Common Need
Chapter 2. Enter DOWE
Chapter 3. DOWE Deconstructed
Chapter 4. DOWE Prep
Chapter 5. Understand
Chapter 6. Create & Learn
Chapter 7. Decide
Chapter 8. Plan
Chapter 9. Implement
Chapter 10. Finding Your Initiative
About the Author/作者介绍： Organizational expert Karen Jaw-Madson enjoyed success as a corporate executive before pursuing a ‘portfolio career’ comprised of research, writing, consulting, teaching/speaking, and creative pursuits. As a versatile leader across multiple industries, Karen developed, led, and implemented numerous organizational initiatives around the globe. Today, this East Coast transplant to Silicon Valley (via Ireland and the Midwest) is principal of Co.-Design of Work Experience, where she enables organizations with innovative approaches and customized solutions for intimidating challenges. Focus areas include culture, organizational change, and people strategies. She has a BA in Ethnic and Cultural Studies from Bryn Mawr College and a MA in Social-Organizational Psychology from Columbia University. Visit her website at www.designofworkexperience.com
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