MASTERING BUSINESS FOR STRATEGIC COMMUNICATORS: INSIGHTS AND ADVICE FROM THE C-SUITE OF LEADING BRANDS
Book ID/图书代码： 04331418C00180
English Summary/英文概要： The most successful communication professionals are no longer just communication experts―they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.
Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP.
This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today’s most well-known brands and organizations.
Chinese Summary/中文概要： 最成功的沟通专家已经不再仅仅是沟通专家——他们是商业大师。要成为C-Suite值得信赖的顾问，并在整个企业内协同合作，就意味着有必要在商业敏锐性方面拥有坚实的基础。
《如何掌握战略沟通》为战略沟通专业和公共关系专业的学生和专业人士提供对各种主要业务职能和部门的专业见解和建议。这本书由现任和前任首席通信官（CCO）撰写的20多篇论文汇编而成。作者展示了沟通者帮助召集、整合和转换企业内部和外部利益相关者的业务领域。每一章都以首席运营官的职业生涯和来自企业领导者（包括GE、GM、西南航空、星巴克、Walgreens Boots Alliance和SAP等家喻户晓的首席执行官、总裁和首席财务官）的C-Suite的回应为特色。
这本书为读者提供了一个新颖的视角，即当今一些知名品牌和组织中的顶级战略传播者所扮演的领导角色。（YYW）
Awards/获奖情况：营销和商业沟通方面的老手帮助沟通人士像商业人士一样思考，以便为公司做出贡献并进一步发展他们的职业生涯。其中涵盖沟通、商业敏锐度和C-suite；财务和投资者关系；人力资源和员工敬业度；公司战略、创新和法律；市场营销、品牌和数据分析；社会责任和透明度；以及通信和公司转型。书中的话题包括商业头脑比任何时候都更重要的原因，将企业沟通者和投资者之间的伙伴关系推动到正确的方向：使沟通与商业目标保持一致，沟通者如何帮助企业做出改变，以及领导者沟通中所期望的强大领导力。——注释（c）2017“（protoview.com）”
Veterans of marketing and business communication help communications professionals think like business people in order to contribute to the company and further their career. They cover communications, business acumen, and the C-suite; finance and investor relations; human resources and employee engagement; corporate strategy, innovation, and legal; marketing, brand, and data analytics; social responsibility and transparency; and communication and corporate transformations. Among the topics are why business acumen matters more than ever, the partnership between corporate communications and investor relations, driving to the right place: aligning communications with business goals and objectives, how communicators can help corporations make a difference, and communications leadership that strong leaders expect.--Annotation (c)2017 "(protoview.com) "
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Complex/Traditional Chinese/繁体中文：AVAILABLE
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